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Ecommerce

  • Mobile, online transactions to reach 125bn annually by 2018

    The world is set to see an explosion in the number of mobile and online transactions, growing to 125-billion in 2018, an increase of 60% from this year's total. That's according to a new report from Juniper Research, which says that medium term growth would be driven by a variety of factors including a rise in “commuter commerce” (on-the-go purchases) which would itself be fuelled by greater deployments of Wi-Fi and 4G connectivity on public transport. The report also observed that digital transaction volumes would be further bolstered with the continued transition from physical formats (such as DVDs and...

  • 8 essential things that customers are looking in an ecommerce site

    Unlike brick-and-mortar retail stores, eCommerce websites do not offer the tangible experience that customers experience from retails stores. Hence, they pose additional barriers to conversion including lack of sales representatives (the human touch), trust and authority (customers cannot see the real store), and fraud and online transactions, to name a few. Hence, when a customer visits your eCommerce website, they look for the following eight things: 1. Fast loading time Nobody likes to wait in line for a sales person to welcome them to their store and address their queries. The loading time of your eCommerce website and all of...

  • Omnichannel strategies: what you need to know before implementation

    There is no doubt that omnichannel matters for contact centres today. Channels other than voice are becoming increasingly important to the customer experience, with the use of new channels such as web chat, social media and SMS, for example, growing rapidly and going mainstream. Across South Africa and globally, forward-looking contact centres are looking to incorporate additional channels in to their contact centres. However, some are labouring under the misconception that additional channels can simply be plugged into existing infrastructure and managed in isolation. Doing this can add complexity to contact centre management, and could even down grade the...

  • Your new shoes are in the mail: how tech has changed customer service

    The invention of the telephone really was the beginning of competitive customer service. Telephones saved us from spending the morning away from work trying to resolve an issue that shouldn’t have been there in the first place, and opened up the gates for efficiency in post-sales service. It was a revolution for customer service that would, years down the line, become a medium used by market-leading brands to instill loyalty and love around a seemingly unlovable object; a company. The Madmen-era of marketing in the '60s brought about call centres and soon these outbound sales machines began to become...

  • How to use SA’s Second Hand Goods Act to your advantage when buying stuff online

    Buying or selling means a certain amount of risk - you’d only have to speak to a friend to hear of an incident where a criminal has deployed their scam via a classified ad. Online, this risk is augmented tenfold, opening up innumerable opportunities for theft, hacking and scamming. To accompany this, the evolution towards efficiency and ease of use has shifted a substantial amount of activity to the mobile spectrum, a digital medium that demonstrates rudimentary security measures at best, and is heavily reliant on the user to uphold these. Despite advice available to avoid shifting from an innocent...

  • 4 ecommerce marketing trends you should really know about

    The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make use of new and advanced Techniques in order to facilitate the online shopping and online selling experience for consumers so that their experience becomes a lot more fun and enjoyable. A lot has changed now, with amazing developments in the field of technology notable advancements have been made in mobile technology, social networking, analytics, and in personalization. All of these changes combined have given rise to new trends in the field of e-commerce marketing. Some...

  • Social media to contribute 13bn transactions to mobile money market

    Mobile payments are a growing force around the globe -- from the sophisticated tap 'n go mechanics of Apple Pay to the continued dominance and evolution of MPesa. One thing we tend to speak less about though is the role of social media in driving mobile transactions. But it could actually be incredibly significant. According to a new report from Juniper Research, social could be a major driver of mobile money transfers, which are expected to increase by nearly 150% in 2015 to more than 13-billion. According to the British research house, a major catalyst for this growth is...

  • Mobile will inevitably allow South Africans to ditch their wallets

    After years of hype the mobile commerce bandwagon may have just rolled into town. And if projections are anything to go by, the days of the traditional wallet might be numbered. The global mobile wallet market is projected to grow at an annual compounded growth rate of 36.8% over the next four years, according to research by RNR Market Research. Additionally, Statista predicts that the global mobile payment transaction volume is expected to reach US$721 billion in 2017, up from US$235 billion in 2013. Paypal, the leading provider of wallet services, now has circa 162 million active wallets. A further look at mobile...

  • Why ecommerce companies need to reassess the ‘traditional’ call centre

    For both new and established e-commerce merchants worldwide, customer experience and customer care have become key to survival. While online stores can beat out their brick and mortar competitors on price, gaining a competitive edge over other online merchants has become about excellence in customer experience. And nowhere is customer experience more important than in the call centre. Indeed, for online customers, the only real point of contact is the call centre. Sadly, it often represents a pain point and last resort. Despite the strategic importance of the call centre, however, many e-commerce companies don’t take a critical look...

  • Social media, messaging apps driving global mobile money adoption

    It's hardly news that mobile is important to emerging economies. Stories of those countries lepfrogging older technologies have been told so many times that they can sometimes seem tired. But when you stop and think about it, even the rise of mobile money and marketing in these markets has been nothing short of remarkable. For instance, the latest report from global trade body Mobile Ecosystem Forum (MEF), shows that 69% of mobile...

  • Google’s possible buy button — a local watering hole for retailers and consumers

    If I am not onto something by now then I will eat my digital hat. Google, is announcing the creation of a fricken “Buy Button.” According to my market-o-meter (a personal fictional invention), this looks like a gap forming between retailers and consumers. If this excitement over online shopping is a shock for you, check out South Africa’s Instacart moment and school yourself on what I believe is bubbling beneath today's consumerist market. The Wall Street Journal reported this on the search engine's movements: “The search giant will start showing the buttons when people search for products on...

  • Mobile payments: leaving your wallet at home suddenly doesn’t seem so weird

    It’s Saturday morning. The day is beautiful and you decide to go for a jog. You plug the headphones into your phone and hit the open road. Halfway into the run, you get thirsty and decide to stop at a nearby coffee shop to grab something to drink. You reach into your pocket to grab your wallet, but of course you left it at home… If it was 1998 – or even a couple of years ago – you might’ve had a problem. Today, however, with mobile point-of-sale (POS), you can pay with your phone. A recent report by Berg...

  • Buy shoes with your watch: wearable tech’s transformative power on retail

    The days of going online to buy the next addition to your wardrobe, a power bank for your laptop or even your groceries are passé. Why open up a laptop and browse through a bunch of tabs when you can just look at something you like and buy it instantly? OK, I might be exaggerating a little bit here. But the reality of wearable technology becoming as commonplace as mobile phones is not too far. In fact, just as mobile phones have become the next big thing for online shopping, wearables are the superstars in waiting for the burgeoning...

  • Me&you mobile is South Africa’s first lean ecommerce mobile network

    If you've been taking the Gautrain in Jozi recently or followed the #BeUnordinary hashtag, you'd have come across these orange banners with the winking cartoon face, tempting you to reconsider your mobile contract. The campaign is the workings of me&you mobile -- a new mobile network in South Africa which plans to officially launch 4 May as South Africa's first ecommerce mobile network. "We operate completely online, sign-up via the website takes only a few minutes -- including RICA and number porting -- and even customer service can be done via consumer friendly channels like Whatsapp," me&you mobile CEO Brett...

  • 5 hot tips for turning browsers into buyers

    It’s the blight of every ecommerce site. Spend huge amounts of money on attracting visitors. The visitors look around for a while, click on a few things here and there and then move on without buying a thing. What a waste! But what if you do something so interesting or so outrageous that a passing visitor has no choice but to put down some cash and have a piece of it. Here’s an attempt to move out of being deserted by site visitors and moving into being actively courted by them. 1. Lure them with window merchandising This may seem like a no-brainer,...