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Social networking

  • Facebook looks set to take on crowdfunding with Fundraisers tool

    Facebook has launched Fundraisers, a dedicated place to raise funds from a non-profit’s Page for a specific campaign. The company says Fundraisers go beyond its usual Donate Button which it has deployed in the past during disasters. Facebook’s 1.5 billion monthly users, when equated to a country are a few million higher than China’s population, making Facebook the biggest country in the world. What happens then when a country of that magnitude takes on a smaller country, said smaller country being Kickstarter. We will have the answer to this question once Facebook’s fundraisers tool matures, for now it is...

  • Following criticism, Facebook is going to enable Safety Check during more human disasters

    Mark Zuckerberg, the Facebook CEO, has been forced into an explanation after Facebook deployed its Safety Check tool during the Paris, France attacks on Friday and yet had not done so during other disasters elsewhere. Facebook users were not too happy and pointed out that there has been many losses of lives elsewhere in the world and Facebook’s Safety Check shows the social network's disregard of other lives. Following this criticism, Zuckerberg has made a commitment to deploy the Safety Check tool in more human disasters in the future. “Thank you to everyone who has reached out with questions and...

  • Pinterest introduces a new image search tool

    Pinterest seems to be on a quest to be perceived as cool, even among non-believers. Its new image search feature, introduced yesterday, looks impressive and could well be an important step in that direction. The new image search engine is great news for all Pinterest users as sometimes they might be interested in a scarf in an image, or a light suspended from the ceiling in an image of a living room. Often some of the images describe the dining table when a user has no interest in the dining table but the light hanging from the roof. Read...

  • Facebook introduces improvements to its search engine

    Looking for a status update on Facebook is like looking for a needle in a haystack. Change is however coming as the company has introduced new search capabilities to the platform. Search FYI, the new improved search engine, will allow users to find information about any topic that is being discussed and shared on Facebook. “With over 1.5 billion searches per day and over 2 trillion posts in our index, search is an important, long-term effort at Facebook,” the company said in a statement. The plan according to Facebook is for its users to find the information that people are talking...

  • Facebook tests a dedicated Shopping feed in a bid to revolutionise shopping

    Facebook has introduced a feature called Shopping feed in the favourites navigation menu on the company's mobile app. Shopping feed will make the way in which people connect to brands and products on mobile a lot easier and quicker. The company says that a lot of users are spending a lot of time on their mobile, connecting, discovering, and sharing and this presents businesses with the unique opportunity to reach consumers on mobile. The Shopping feed aggregates posts and photos about products that are on sale from retailers onto the users’ mobile app feeds. The feature is accessible from the...

  • Facebook revamps mobile profiles with video profiles, temporary picture profiles, control settings

    Facebook has announced three new features that will improve mobile profiles. The company says that the new changes are to enhance the way users express who they are and to give them more control of the content showcased on their profile. "We believe these improvements to profile will give people more ways to connect and share with each other, and express themselves in meaningful ways," the company states in a blog post. Profile video feature Facebook videos have become important to the company, both in offering content to users and as advertising revenue for businesses. Now the company is pushing its video...

  • Trevor Noah is SA’s biggest winner on social media

    He may have gained a few detractors for his recent comments around gender diversity in comedy, but Trevor Noah is still rocking the social media space. The South African comedian was on Thursday named South Africa’s Social Star of 2015. The award is presented annually in conjunction with the release of the South African Social Media Landscape study by technology research organisation World Wide Worx and media analytics company Fuseware. The study is based on access to consumer data from seven major social networks and a corporate survey conducted among more than a hundred of South Africa’s leading brands. Read more: 5...

  • Yup. Facebook is getting a ‘Dislike’ button

    For a long time, many Facebook users have suggested that the social media giant should have a Dislike button. Facebook has been reluctant, however, stating that such a feature might be used inappropriately but it appears to have finally caved in to the demands by its users. At its monthly Q&A held at Facebook's headquarters in Menlo Park, California, Mark Zuckerberg, the founder of Facebook, revealed that the company is working on a Dislike button or something similar to it and it will ship a test of it soon. “If you’re expressing something sad, it may not feel comfortable to...

  • Boiling the frog: social networks have forgotten how to unlock authenticity

    Most worthwhile relationships in life boil down at some point, to feeling valued – usually as a result of a fair exchange of value, which often includes the need to feel validated. It’s part of the human condition and primal. Parents of a newborn baby melt with that first smile “I see you”, the words “mamma or dada” make us forget sleepless nights, pooh nappies and sore nipples from breast-feeding. We love them and they love us. Your dog wagging its tail with excitement at seeing you or a cat rubbing up against your leg. The first smile from the receptionist...

  • Marketing Padawans: you don’t know the power of the event hashtag

    You see hashtags on Twitter all the time, my young apprentice. In fact, you’ve probably used them in your everyday twittering. When you want to observe a conversation, you click a hashtag to see what other Twitter users are saying. To join the discussion, you send a tweet incorporating the hashtag. Hashtags provide a simple yet powerful way for people around the world to join the same conversation. Event hashtags are a great way to stir conversation about big events like trade shows, conferences, and conventions. Anyone can invent a catchy-sounding hashtag, but when used to their full advantage,...

  • Facebook revamps Notes, now looks ready to take on Medium, Tumblr, Blogger

    Facebook Notes is about to get a massive makeover, with the feature set to take on features more usually associated with dedicated blogging platforms. Notes has been around since 2006 but only ever received on major update, in 2010. The new Facebook Notes looks more like a blogging platform, shedding the ads and user name on the side that the current Facebook Notes has. The new Notes looks a lot like Medium. It has a clean layout, wider posts and large cover image. Read more: Facebook is now a publisher, launches Instant Articles Notes will also allow users to blog long...

  • What Facebook tells us about why we need to rethink employee training

    The world of work is moving at an unprecedented pace. Millennials and new technologies are entering the workplace, customer expectations are rising, competition is becoming fiercer, and regulation in most industries is getting tougher. Many companies are struggling to keep up with the pace of change. Though enterprises are investing in new technologies and processes to address these challenges, they’re often not able to effectively absorb these solutions into their organisations. The result is fragmented customer service, inefficiencies and productivity levels that don’t meet expectations. Here, the problem often lies in a lack of connectedness between the employee and the company’s...

  • How should you deal with bad reviews online?

    Recently I was engaged on a LinkedIn thread that questioned what to do with the negative reviews that your business may receive. Yes, this happens a lot these days. Just Google a business that you like and you will find something bad. So how do you as a business deal with this? I am going to explain that you here. Why bad reviews matter? In terms of your brand name, reviews can destroy or make your business depending which way they swing. I have seen it firsthand where a few bad reviews actually hurt a business pretty badly and it...

  • English-language version of ‘social petwork’ launches first in SA

    YummyPets, a self-styled "social petwork" which originates in France has chosen South Africa for the launch of its English-language offering. There are some pretty niche and offbeat social networks out there. But going by the number of cats, puppies, and other creatures filling up our Instagram feeds, it's surprising that there haven't been more high-profile pet-based ones. Yummypets allows you to set up a Facebook-style profile for your animals and upload photos, videos and news about them. From there, people can follow them and receive updates on what they've been up to. If that was all it did...

  • Leaving the nest: it’s now possible to sign up for Messenger without a Facebook account

    Facebook has announced that users do not need to have a Facebook account to sign up to Messenger. Up until now, one could not sign up to Messenger without a Facebook account but that has now changed, allowing users to sign up with their phone numbers, giving Messenger more power. The company has been building Messenger, giving it photos, videos, group chats, voice and video calling, and stickers features. With 700-million monthly users, Messenger has already lay claim to a huge chunk of the messaging market. This move is significant. It establishes more than ever before Messenger as a...