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For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller brands with less budget to cut through the clutter and get themselves heard in advertising spaces. But how true is this statement when there are a lot of smaller niche sites out there?Where are the major brands advertising? The major consumer brands are spending a lot of advertising and marketing budget on the major social networks -- ...
One morning last December, I tweeted from a lion kill. While the sounds of cracking bone and the reek of dead giraffe rose up through the swampy Lowveld air, I was hunched over my iPhone, tweeting about what I was watching. In my defense, I was so excited that I had to share the experience -- and the most obvious place to do that was on Twitter. Some of my followers were appalled (to tweet from the bush was to ...
It was recently reported that Facebook co-founder, Mark Zuckerberg, had his private Facebook account hacked. The hackers were able to download a number of private photographs from Zuckerberg’s account and share them throughout the Web. They claimed that they were attempting to highlight the flaws in Facebook’s new privacy settings which were installed in late November. Interestingly, Facebook has refused to comment on the matter, but has subsequently repaired the "hole" which allowed the hackers entry to Zuckerberg's private account.This ...
The launch of a major new version of Twitter’s service signals one important thing: Jack Dorsey is back. And Jack is in charge. His strength has always been in the "product" and up until now, there's been an obvious void at Twitter. In many ways, it was trying to do everything for everyone -- Evan Williams’ strength was never in product (think “lists”), and temporary boss Dick Costolo was never going to be a visionary when it came to the ...
The nature of communication has fundamentally changed in the age of the network society. We are in contact with people via an email address, Twitter or Facebook name, or LinkedIn handle, even if we never have met them in real life. In the more traditional society of the past century our contacts were limited to people we knew face-to-face from our circle of family, neighbours, colleagues, and friends. Now our contacts are in a huge network of connected nodes.Some ...
Early this month, a bunch of kids in Queensland, Australia, created a Facebook fan page called "Sneaky Hat". The original page has since been taken down, but it has quickly been replaced with alternatives such as this one. If you thought Planking or HorseManing were weird, I have to warn you that clicking on a Sneaky Hat link while at work may be somewhat risky.The new photo fad started with young men taking photographs of themselves naked except for ...
Former South African television presenter Nonhle Thema was revelling the apparent freedom her current state of unemployment gave her on Twitter the other night. "i can tweet whatever i want," she said "NO 1 will FIRE ME or make me say sorry......LOL..FREEDOM....im FREE".Sadly, most of us aren't free, and we can't say what we like. In the era of the personal brand, how do we manage our online activities when a tweet could be a seriously career-limiting move? ...
Quitting Facebook --- It’s one of those things you think about every time your mother comments on a photo of you, or a high school buddy boasts about a new business venture, or a good friend feels the need to fill your day with his newborn’s bowel movements. The first time I gave it any serious thought was when it was reported that facebook had developed face recognition technology, my initial reaction was. "So who cares? It was bound to ...
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