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This is interesting. It turns out that something as simple as whether or not your tweet has an exclamation mark in it can determine how many retweets it gets.At least that's according to research conducted by social media scientist Dan Zarella. The research, he says, was conducted in response to a tweeted question from search guru Rand Fishkin and looks at the relationship between exclamation points in tweets and retweets and clicks.Zarella used a dataset of more than two-million ...
Sometimes all it takes is a few wrong words to cause an unrivalled uproar -- a fact which celebrities are very well acquainted with. Social media sites are a magnet for collecting those wrong words. Here are seven impressive examples showing how a little tweet can make a big noise.50 Cent wants to make a positive impactHe tweeted:"Speaking of MILF. I wanna do something that impacts kids in a positive way, that's why I'm opening an abortion clinic. Ima ...
Yes this is a real thing. Huggies has rolled out a device that will send you a tweet whenever your baby soils its nappy.The device, dreamed up by Ogilvy Brazil, affixes to the outside of the child's nappy (thankfully) and is meant to be used in conjunction with a smartphone app. When the sensor detects a change in humidity, it tweets you. Clearly then this is technology designed for parents too concerned about what's happening on their Twitter feed ...
Twitter breaks news and readers flock to the social network for the latest in world events, so it stands to reason that the company will capitalise on that. It's looking for a head of news and journalism.According to the job posting, the company "is playing an integral role in the evolution of the news industry — both as a tool for reporters and newsrooms and as a way for consumers to find news in real-time. Twitter has already changed ...
I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action.Using a huge data set of more than 2.7-million tweets provided to me by the awesome folks at Buffer, I analysed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number ...
Twitter has sent out a memo warning journalists that the high-profile hacks currently plaguing the industry are unlikely to stop any time soon.The memo comes in the wake of a hack which saw the Associated Press account tweet that there had been an explosion at the White House and revelations that pro-Syrian government hackers had compromised The Guardian's account.The former of those attacks caused panic in the US stock markets and saw the Dow Jones fall 143 points.In ...
Ever wished your tweets would self-destruct after a set period of time? No? Well apparently some people do and that's where Efemr comes in.The web app allows you to set a time-limit on how long people can see your tweets for. The company behind the app claims that it allows you to "control your reputation better, protect your privacy and sharing humorous fleeting moments".We only really buy the last of those. After all, it only takes a couple ...
Bigger is best... when it comes to your following that is, and buying followers on Twitter seems to be the name of the game (if you have the money of course).Who would have thought the Twitter underground can become such a dirty affair? As shown by the New York Times, a recent study by Italian researchers, Andrea Stroppa and Carlo De Micheli, found that multinational companies and celebrities are suspected of buying Twitter followers. This was done by looking ...
With the spate of Twitter hacks popping up in the news recently -- including a vulnerability which exposed the usernames, email addresses and encrypted passwords of 250 000 users earlier this year -- it's no wonder Twitter is looking for ways to beef up its security before another high-profile account becomes a victim. And it seems like the company is finally getting somewhere.According to Wired's sources, the social network is currently testing a two-factor authentication system internally, ahead of an ...
The wait is over: Twitter's new music app is official and it is here.The social network announced that its much-rumoured new offering, which is being rolled out today on the web and as an iOS app, is designed to use your Twitter activity to "detect and surface the most popular tracks and emerging artists" you may find interesting. The app was designed by the team behind We Are Hunted, the music startup Twitter acquired last year.The #music app ...
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