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Twitter

  • There’s money in smileys: emoji-based ad-targeting comes to Twitter

    For users, Twitter's just getting stranger and stranger. It's latest move however will probably be loved by advertisers. The company has announced that it will now allow advertisers to target advertising at individuals based on the emoji they've used. It's a move that follows its continued struggle for revenue, and also takes advantage of the sudden surge in emoji popularity on its platform. In its personal blog, Twitter suggests that over 110-billion emojis have been used on its network since 2014. In a recent post, Gartner suggests that marketers need to embrace the rise of emojis as a richer story-telling medium, and...

  • 6 Twitter tools to optimize your social media marketing strategy

    As a social media marketing platform, Twitter has some excellent sells -- it hosts real-time Tweets and lets you make quick connects with the people who matter. Unlike other social media platforms, Twitter also allows you to interact with people who don't follow you and this feature instantly widens your real-time reach. Navigating Twitter is hard though. To leverage its enormous potential you require the right combination of tools and tips. Here's a quick list of some amazing tools along with tips on how best to use them: DrumUp Struggling to keep up with the speed on Twitter? Can't imagine creating volumes of...

  • Twitter’s the top social network for diplomacy, new study finds

    A new study has revealed what some may have already suspected: Twitter is the top choice for diplomats compared to other social media platforms. The 2016 Twiplomacy study by communications firm Burson-Marsteller found that Twitter was used by world leaders or governments in 173 nations - equal to 90% of all UN member states. By comparison, Facebook just missed out on the top spot, being used by 169 governments (87%). Rounding out the top four was Twitter (78%) and Instagram (70%). The study added that governments with large social media teams were also dipping their toes into Snapchat and Vine's waters. "Governments that do not have...

  • Hard earned lessons from Twitter on branded domain extensions

    Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the domain space on the internet) opened up applications for domain extensions for a specific window of time, Twitter failed to apply for the .twitter domain. Barring a few minor restrictions, anyone with US$185 000 could apply for ownership of a new top-level domain extension by the deadline in early 2012. All told, 664 different brands applied for domains. While brands such as Canon (.canon), Barclays (.barclays), BMW (.bmw), and Nike (.nike) were awarded their own names,...

  • 3 crucial features Twitter should just implement already

    With all of the changes Twitter has been announcing and implementing recently, it seems as though the social media micro-blogging (can we still call it that?) giant isn't listening to its users. There are a range of problems with the platform -- as there are with any social media system, really -- but Twitter could be so much more. At the moment, the company is showing financial growth, but not user growth which could be attributed to a number of reasons. These are the three crucial features Twitter needs to implement as soon as possible: 1. Conversation untagging Have you ever been caught up...

  • It’s official: Twitter announces character count and @reply changes

    Twitter made a pretty big announcement Wednesday, and it's something that many users have requested. The company has officially announced that it will soon neglect to count image links and @replies towards the 140 character limit. This effectively means that users can now dedicate all of those 140 characters to actual written content within tweets. "In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters," the company's senior product manager Todd Sherman...

  • Standard Bank’s horrible Monday continues on Twitter

    Standard Bank has endured a rather torrid week already, having revealed that it was the victim of a R300-million credit card scam in Japan. You can catch up on the original story here. If the bank was expecting sympathy from South Africans, there was none to be had, as SA Twitter users lambasted the institution or had fun at its expense. Social media users had a little field day following the news... *Standard Bank calls JP police* 👮: “For mass bank fraud please press 1…” SB: pic.twitter.com/xkehOwp97m — Pawel Janiak (@cynicalgrinch) May 23, 2016 Somewhere, the Standard Bank CEOs be like pic.twitter.com/4D4uB9eBhY — Gugulethu Mhlungu (@GugsM) May 23,...

  • Twitter will soon let users broadcast video within tweets via Periscope

    Twitter (like its plethora of rivals in the social space) is in constant flux, in terms of user base and app design. And it's the latter that's really trying to create a stable based for the former. Speaking of which, Twitter has now added a button within the app that lets users broadcast live video using Periscope. Spotted by The Verge, the little addition is only available to a handful of users, but it's nevertheless interesting for all. The company's calling it the "Go Live" button, and suggests that "all users will have the ability to start a Periscope broadcast from...

  • Twitter to exclude URLs, images from tweets’ 140 character limit

    Popular social media micro-blogging platform Twitter may soon remove image and URL character counts from its 140-character tweets. According to a post on Bloomberg, the publication spoke to someone "familiar with the matter," who revealed the change could happen within the next two weeks. At present, links take up 23 characters, even after URLs have been shortened. There is no word yet on how many URLs or images can be linked to a tweet, which, if handled incorrectly, could lead to an even greater influx of spam. These exclusions will add to the range of changes Twitter has made this year. In...

  • Instagram’s new icon isn’t getting much love on Twitter

    In case you're too busy using Snapchat, or don't bother with all this social media nonsense, Instagram has done the one thing social media users absolutely hate: change its app. The company today launched a revised Instagram app, with monochrome buttons and a new icon that now boasts the full sunset gradient treatment. While the app remains the same in terms of navigable menus, button placements and overall mechanics, Instagram does note that the change aims to "puts more focus on your photos and videos without changing how you navigate the app." But even so, people are rather, rather annoyed, and took...

  • Afeni Shakur dies: Twitter pays tribute to hip-hop’s godmother

    Mother of lauded legendary rapper Tupac Shakur, activist and generally inspirational human being Afeni Shakur has died aged 69. According to reports, Shakur suffered what seems to be cardiac arrest in the late hours of 2 May 2016. The investigation is currently ongoing. Deps responded to report of poss cardiac arrest @ 9:34PM last night @ her home in Sausalto, trans to hospital where she died @ 10:28PM. — Marin County Sheriff (@MarinSheriff) May 3, 2016 Afeni Shakur, who oversaw her son's meteoric posthumous rise to hip-hop stardom, was herself an activist against racial prejudice and an active political figure in the US. Soon...

  • Chaos on Twitter, Cape Town Station as Metrorail trains delayed [update]

    It's not a good day to travel by train if you're in Cape Town, as Metrorail -- the city's commuter rail service -- has announced delays on all lines of up to an hour. Earlier today, the company also tweeted that no trains are leaving Cape Town Station -- effectively the heart of the city's commuter rail service -- ultimately rendering the service suspended. This didn't sit well with Twitter. Metrorail is currently involved in a workers' strike, with additional damages stemming from trains set alight at Cape Town and other stations stations this week. Regardless of the company's woes, its commuters...

  • Zuma faces backlash on Twitter after addressing South Africa

    President Jacob Zuma hastily took to the airwaves on Friday to announce his thoughts on this week's Constitutional Court judgement. The court found that Zuma had indeed violated the Constitution when he ignored Public Protector Thuli Madonsela's Nkandla report. "It puts an end to any other interpretation of this matter," Zuma said, adding that there was "no deliberate intention" to violate the Constitution. Zuma said he would pay back the money -- the amount has yet to be determined. Expected a call for resignation? Politicians and ordinary citizens wasted no time in expressing themselves, hammering their "tweet" buttons in the wake of the...

  • Twitter introduces Fabric mobile app for developers, with real time updates

    Twitter has released its newest app, aimed at developers. The Fabric app allows developers to monitor various analytics and diagnostics about their applications, beyond the usual download number and reported faults, all in real time. The app has been adopted from its web based variant, where up to now, developers could only access on a web. What is vastly different about the app is that developers can get real time updates with push notifications on the go and do not have to wait for when they go to the web. Twitter says that the push notifications will focus on...

  • Twitter introduces GIF search and video support in DMs

    Twitter has today introduced two new features to its platform, GIFs search and video support within DMs. According to a statement, the introduction is reflective of its users' habits. In 2015, the company says, over 100-million GIFs are shared on the platform. Read more: Livening things up — can Twitter stay afloat through new innovations? “So much can be expressed with GIFs, and the key is to find just the right one in the moment that quickly and efficiently expresses your emotions,” says David McIntosh, CEO and co-founder of Riffsy. “We’re excited to explore this partnership with Twitter and watch Twitter users discover...