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  • Should FOMO be part of your online campaign strategy?

    Recently several publications have been talking about FOMO (Fear Of Missing Out), and predicting how it’s set to become a major player in future online campaign strategies. One article even talks about a “FOMO INDEX”, ranking brands according to the fear factor they command! Apart from the fact I’m a little shocked to see the word FOMO used in a business article so much, I also have some slightly different thoughts on the matter myself. I understand that people don’t want to miss out on anything now a days (FOMO), but what I think they often really mean is...

  • Twitter got you drained? 3 top tips for avoiding social burnout

    If you are into social media, you most likely follow a process of managing your strategy. You engage with your targeted audience, you follow the proper rules and etiquette on every social media channel, you monitor, you are authentic, and you blog. These are just some of the things you do in your daily routine. There are times though where you might think it's not worth it. Are you actually going to make that big difference with your campaign? If you are working on your social media marketing strategy on a continuous basis, it is very easy to experience social...

  • Could India really ban Twitter?

    The Indian government is turning its glare onto a number of social networking sites which it feels are responsible for widespread panic and mass evacuation in Northern India, as residents flee the strife-torn province of Assam. Sectarian violence, allegedly between Muslims from neighbouring Bangladesh and the native Assamese, has led to scenes of tens of thousands of people fleeing the province in panic. The fear was fed by inflammatory mass text messages which spread rumours and innuendo about recriminations and violence. According to Time.Com, “Prime Minister Manmohan Singh, who represents Assam in the Parliament’s upper house, condemned those...

  • Nedbank quietly launches Android app

    Nedbank has quietly made its first mobile app public, just over a month after announcing that it was making the entire app suite available to its staff. Nedbank is the third major bank to launch an app. First National Bank (FNB) launched its app in 2011. Standard Bank meanwhile launched its own play earlier this year. While banks both those banks launched their apps across all Android, iOS, and BlackBerry, Nedbank's app is currently only available on Android. The app includes: Banking -- A variety of banking functions can be performed using the Nedbank App Suite Share Trading -- Access to...

  • No more via stamp for Twitter web client

    If you use a third-party client like Tweetbot or Twitterfic then your tweets are about to start looking a little different. Well on the web at any rate. Twitter has removed all tags showing when a tweet has been sent from a third-party app. According to The Next Web, the feature had already been removed from the iPhone version of the social network. Interestingly the change was first noticed by John Sheehan on App.net. The removal feature is essentially a bid by Twitter to put its first-party apps front and centre. It's understandable too. Why should it provide...

  • To Klout or not to Klout, that is the question

    Following my Memeburn article titled "4 reasons why you should start taking a much closer look at Klout", I was taken aback by Memeburn columnist Graeme Lipschitz's rebuttal where he stated that, and I quote, "Klout's no good and here's why". If you look at the Oxford Dictionary definition of Influence, it states that it is the "Capacity to have an effect on the character, development, or behaviour of someone or something”. The Oxford dictionary definition of behaviour is "The way in which an animal or person behaves in response to a particular situation or stimulus". Taking these definitions into consideration,...

  • Härnu is map-based social networking and it’s brilliant

    And now, for something special. Härnu is a refreshing approach to connecting people, a social network of sorts, but it’s quite unlike one you’ve used before. It’s hard to pin down what Härnu really is. A portmanteau of the Swedish "Här", meaning "Here", and "Nu", meaning "Now", it appears useful for a myriad of things, but there’s a strong focus on geographical context. If you’d like to learn a foreign language, discover new music from a specific part of the world, find out more about world events from a local perspective, or if you’re simply curious about how people on...

  • IBM doles out US$1.3bn for HR software company Kenexa

    Looks like Big Blue is going into Human Resources. This morning IBM announced that it was ready to pay US$1.3-billion for HR software company Kenexa. According to The Next Web, the computing giant's offer of US$46 a share represents 42.5% premium to the software company's Friday closing price. Kenexa has been around for 25 years and lays claim to some 8 900 customers in 21 countries around the globe. It also acquired Salary.com in 2010. IBM pitches the Kenexa acquisition as complimenting its "strategy of bringing relevant data and expertise into the hands of business leaders": Kenexa, a leading provider...

  • Apple stock surges to new record high after trial victory

    Boom. If you've got Apple stock then its court victory against Samsung should have had you fist pumping at your desk. This morning, the Cupertino-based tech giant's stock rose to a record high. The stock opened at US$680 a share on what was the first day of trading since the ruling. That's up around US$5 a share from the previous record, which it hit last week. As TechCrunch notes, it also gives it a new record market capitalisation of US$637-billion. The trial jury declared victory for Apple in the trial in a case which focused on Apple’s claim that Samsung...

  • Spotify clone Simfy now live in South Africa

    German-based Spotify clone Simfy is now live for users in South Africa. That means that anyone in the country can now try out the service for two weeks, before committing to a full account. Monthly membership costs will set them back R60 a month, with discounts offered for each additional month that people pay in one go. The German-based company boasts over 18-million songs in its library, including content from all four of the major record labels -- Sony Music, Universal, EMI, and Warner. Alongside its label affiliation it also has partnerships with the Merlin Network and aggregators...

  • App.net gets first mobile client in form of Hooha

    Subscription-based social network App.net has its first third-party mobile client in the shape of Hooha, available now on the Google Play Store. According to The Next Web, the app was built by Australian developer The Modern Ink and released over the weekend. Like App.net Hooha is in Alpha, but it still looks pretty slick. The app includes tabs for viewing rolling stream, mentions and global posts. You can do all the usual social networking app stuff like follow people, view their user profiles and share links to Hooha from other Android apps. According to The Next Web, the app developer...

  • Content is king comes of age

    The term “Content is king” has been floating around the internet since 1996, when Bill Gates said in a speech that ‘Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.’ But over the past decade and a half, this hasn’t exactly been the case. Content has been devalued to the extent that people have expected to get it for no charge. From written copy, to music, images and video -- there’s been a generally accepted status quo that it’s okay to access this content without having...

  • Who really won the check-in Olympics?

    So you thought that the Olympics were over? Well you were right -- but there is no end to Olympic-themed analysis, especially by companies all over London who had a lot riding on many foreigners making their way through their doors during the 2012 London Olympic Games. So if like me you are incredibly skeptical about the actual value that “checking in” can bring; then you might need to think through your objections and open up a bit to the location-based social phenomenon! Picture it. London. 2012. (I might be showing my age with the Sophia from Golden Girls like intro...

  • Samsung claims innovation high ground in wake of Apple trial result

    While Apple's lawyers and top brass are likely still to wake up from their victory hangovers, Samsung's still standing pretty much where it was going "but, but, but..." After a US jury found in favour of Apple in a patent trial between the two companies, Samsung has released details of an internal memo claiming that it is the one pushing innovation over litigation. In the memo, the Korean company, which got hit to the tune of US$1-billion in the trial verdict, says its US rival's “primary means to competition has been the outright abuse of patent law, not the pursuit...

  • Entrepreneurship — some people just don’t get it

    I heard a story this week that raised my blood pressure and left me fuming at another great injustice. Unfortunately there is very little I can do about it. Kicking the dog would not be PC (and after all, it’s not her fault); stamping my foot makes me feel like a child and waving my fist in the air while shouting at the universe... well, it didn’t do anything the last few times so that’s out too. So instead, I’m venting through my keyboard. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");