Online media

Is the digital industry shooting itself in the foot?

internet connection The titles that digital marketers are giving themselves these days are rather unbelievable. From “guru” to “specialist” to “strategist” and beyond (Buzz Light-Year would be proud). But are these titles that those who are using them, by and large, can actually live up to? In case you missed it; this is going to be more of an opinion piece about the digital industry as a whole, with a particular focus on how some individuals within it (both locally and internationally) are ...

Gearburn

I am Alive – tactics over action

With a turbulent history, I am Alive barely made it out at all. But with developer Ubisoft Shanghai using creative mechanics to overcome technical constraints, they’ve come out with an ambitious, gritty game that is well executed for the most part. Survive the Horror I am Alive was first announced way back in 2008 with a different publisher at the helm and the promise of a big title release. The survival horror game then lost its lead designer and disappeared off the map until mid last year. ...

Google

Google’s having a little fun with a zip

Google doodle Possibly the coolest doodle this year, Google put a zip on its home page that allows users to unzip the front page. The impressive Doodle is in honour of Gideon Sundback, the Swedish-American electrical engineer who invented the zip, as today is his 132nd birthday. His name is trending worldwide on Twitter. The unzipped page is a collection of links with information and news reports on Sundback. Users are able to learn more about the invention of the zip. Originally, Sundback intended ...

Africa, Google, Startup news

Umbono Alpha Beta: Beer, pizza and startups, the Google way

umbono Umbono Alpha Beta is a Google event at which you can have as much free beer and pizza as you want, as long as you love startups. Memeburn was invited to watch as six startups -- three teams at the end of their six month Umbono program (last year's winners) and three who are just beginning -- presented their products and businesses to a packed (and we do mean packed) room. Umbono launched last year as a trial startup incubation project exclusive to ...

Social media

Pinterest growth may be slowing (shock, horror)

pinterest logo Pinterest has been on a roll recently, as pins and sign-ups grew faster than most could believe. It was the second fastest website to hit 10 million unique visits (ever) and then went on to drive more referral traffic than Twitter. But, according to some indicators, the social media site is no longer gaining users as quickly as it once did. Pinterest isn’t by any means flat lining, but the hype may be receding a bit. According to Compete, the site ...

Advertising & Marketing, Social media

Google+ vs Pinterest: how to choose the right platform for your brand

google plus vs pinterest Giants like Facebook and Twitter no longer have complete monopoly of the social media realm. Although they are still dominant players, new kids on the block Google+ and Pinterest are giving them a run for their money. Generating some pretty heavy traffic, Google+ has more than 100 million users and Pinterest is now the third most-popular social network in the U.S. But how do you determine which one to use, or which one is better suited to your target market? Here are a ...

Facebook

15 of the coolest creative Facebook Timeline hacks

richard karstrom facebook timeline hack As the Facebook Timeline roll out continues, more and more users are being forced to decide which image is worthy of being set as their cover photo. While you may still be flicking through your albums to find a photo where you look as good as you do in your profile pic (even at a larger size), there are cool people out there who are using the space to make Facebook more awesome. Dusty Buell With some careful cropping and clever photo ...

Startup news

Exclusive: A peek at ex-Yola chief’s new startup, Gyft

When well-known serial web entrepreneur, Vinny Lingham, recently resigned as CEO of his successful website builder and hosting service, Yola, he announced that he would be heading up a new venture called Gyft. At the time of the announcement all we knew about Gyft was what everyone else knew, simply that Gyft promised “to change the way you think about gift cards". Today we know a little more thanks to a sneak preview given exclusively to Memeburn. Gift cards are estimated ...

Gearburn

Fez: breaking the fourth wall [Review]

Fez is a dreamy platformer, the purest distillation of gaming I’ve played in years. Press start, and sink into a pillow of 16-bit gaming nirvana from the word go. It’s not hard to quantify Fez. For roughly US$10, Fez delivers a 2D platformer which exists in a 3D world. Click the left or right triggers and Fez spins the world on a vertical axis, revelling each side of the chunky cube you get to play in. Read more on Gearburn.com

Cloud

Dropbox for teams is great for small businesses

A few weeks ago one of the companies I work with had a file server dramatically crash after years of faithful service. It took two days of engineering time to set up a new server from scratch and restore files from backups. Even before the crash, it used to take engineering time to add new users and set permissions. The permissions were never really set properly and many folders were accessible simply by using a shared username & password that ...

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