• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • CRM and automated marketing: understanding the difference

    Many people get confused between Customer Relationship Management (CRM) systems and Marketing Automation Software, and the majority of people think they are the same thing. However they are completely different, they both have very specific uses, but work well together. The primary purpose of a CRM system is to manage account and contact information, and track opportunities and manage the sales pipeline. Many CRM systems claim to have a marketing module, however the functionality is very basic, usually consisting of a bulk emailing tool and in the case of Salesforce.com a social media tool. When it comes to Marketing Automation systems,...

  • The FNB ad furore: were its actions guided by social media?

    Over the past few days, South Africa's ruling party the ANC has raised a furore over an ad campaign from banking giant First National Bank (FNB), claiming that they purposefully targeted it. The bank quietly removed some of the ads from YouTube. At first glance it looks like FNB was kowtowing to the ANC, but was there actually strategic social media-led thinking at work? A statement from ANC Youth League Spokesperson Kusela Sangoni-Khawe says the ad is “treasonous” and accused the bank of trying to provoke a revolution: FNB, in an obviously lame attempt to recreate an Arab Spring of...

  • Syndicate: the most underrated game of 2012

    As a heads-up: calling anything “underrated” is obviously subjective. This then is an opinion piece, and one strives to illustrate the manner in which journalists unfairly criticised the 2012 shooter Syndicate. The game’s 74 Metacritic score, were it a film, would indicate a generally positive reception. But in gaming circles 74 is comparatively low. That might be symptomatic of an industry that calls anything above “85” good and anything below “70” deeply average. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Researchers use DNA to store an mp3, PDF and Shakespeare’s sonnets

    Are you bored with carting around multiple flashdisks and hard-drives to carry around your digital possessions? How would you feel about storing your files in DNA instead? A team of researchers has proved it's possible: they successfully managed to code 739 kilobytes of data into DNA, which was then dried and internationally shipped to another lab to be decoded. In the research paper, they explain how they used different sequences of DNA's four bases (A, T, C, and G) to store everything from Shakespearean sonnets, to a PDF of an academic paper, a snapshot of a lab and an...

  • Google gives image search a makeover, puts your results front and centre

    Google has given image search a fresh new look in what it says is a bid to put your search results first. So, in the next few days you'll see your image search results displayed in an inline panel, which you'll be able to flick through using your keyboard. According to Google, the changes ensure that the results are "faster, more beautiful, and more reliable". Instead of redirecting you to a separate landing page, the search results will now display detailed information about the image (the metadata) right underneath the image in the search results. Google also says that...

  • Ashton Kutcher’s ‘jOBS’ set for Apple anniversary release

    After months of waiting, Open Road Films has set a date for the release of it biopic on legendary technology pioneer Steve Jobs, according to the Hollywood Reporter. The film, which is set to play on the last night of the Sundance film festival, stars Ashton Kutcher in the title role. The release date was carefully chosen to coincide with Apple's 37th anniversary -- April 19. Directed by third time director Joshua Michael Stern and written by Matthew Whitely, the film follows Jobs' rise from college dropout to one of the most worshipped tech entrepreneurs of the...

  • Apple defies skeptics, posts solid Q1

    Before Apple announced its latest financial results, there were naysayers suggesting that sales of the iPhone 5 were weak and that the Cupertino-based giant had lost its way. They were wrong. Number One Infinite Loop posted quarterly revenue of US$54.5-billion and quarterly net profit of US$13.1-billion. Both, claims Apple, were records. In the same quarter a year ago, the company posted US$46.3-billion and net profit of US$13.1-billion. It's worth noting however that this quarter was a week shorter than that of a year ago. The source of the skepticism around Apple's results probably resulted from news a couple of...

  • Twitter launches its Instagram-style video play, Vine

    You know you are in a social war when one company's mission is to one up you at every turn. Last year, Instagram pulled Twitter cards, making it impossible to view Instagram photos on the microblogging platform. Twitter responded by introducing filters for photos and well, you get the idea. Now it seems that Twitter will be introducing Instagram style video to the platform soon. If Dick Costolo's tweet is anything to go by, soon could be any day now. Steak tartare in six seconds. vine.co/v/bOIqn6rLeIDvia @dhof— dick costolo (@dickc) January 23, 2013 How is Twitter doing this? Through, Vine,...

  • Chinese government wants 5 more Lenovos by 2015

    There's no doubting that Lenovo is one of the Chinese tech scene's greatest success stories. The electronics manufacturer is growing fast is set to overtake HP and become the world's top PC manufacturer fairly soon. Small wonder then that the Chinese government wants another five companies just like it. In a statement released yesterday, the government's Ministry of Industry and Information Technology (MIIT) said that it wanted to have between five and eight Chinese manufacturers with sales of at least ¥100 billion (US$16.1-billion) by 2015. The agency also calls for companies in the country to actively pursue acquisitions and...

  • WooThemes enters online course market with Sensei WordPress plugin

    WordPress theme and extension developer, WooThemes, is entering the online course market through Sensei, the company's latest WordPress plugin. Launched earlier this week, Sensei -- previously code-named LMS -- integrates with WooCommerce, the WooThemes eCommerce platform. This means that teachers can create courses within WordPress, and then charge for them. Sensei integrates with existing WordPress themes and presents a familiar workflow -- creating a course or lesson is similar to creating a new page or post in WordPress. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Intel set to stop producing desktop motherboards in three years

    The word is still out on the future of PC desktops, as Memeburn has reported on extensively. The signs are ominous that mobile computing will (eventually but maybe not entirely) take over the traditional box-with-a-brain, and thus the announcement that Intel, the world's largest and highest valued semiconductor chip maker, will set its production of desktop motherboards into idle is an unpleasant and stomach churning proclamation for a vast industry. What? Intel is changing its core reason for existence? It's not an unusual move if the current market is anything to go by, and Intel will not be the first...

  • How the Asha series is saving Nokia’s bacon

    Nokia is in a pretty bad state, probably the worst since the company was founded in 1871. Once the undisputed leader of the mobile phone space, Nokia is now at the bottom of the ladder in the smartphones category. In part, this is due to a lack of innovation and an inability to keep up with its rivals. Prior to releasing the Lumia series, none of its smartphones were even comparable to those of its competitors. There was even a constant threat to Nokia from Indian and Chinese manufacturers in the entry level segment. As a result, Nokia slipped...

  • Digital disruption at Financial Times: who’s funding serious journalism?

    The Financial Times said it would try to eliminate 35 editorial jobs through voluntary means and add 10 jobs as part of its focus on "digital" and a move away from news to "a networked business." Financial Times editor Lionel Barber announced the changes in an email to staff. He wrote that a trip to Silicon Valley in September had "confirmed the speed of change." The FT plans to shift resources from the production of the print editions to its online news and services. This will be done by eliminating late editions and greater standardization between newspaper editions for the UK,...

  • Don’t fall foul of Facebook: how to make sure your competition is legal

    The majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to ‘like their page’ in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third-party application. The truth is that most companies don’t actually read or understand what the Facebook terms actually allow. We all fall prey to these agreements where we ‘sign our lives away’ without actually...

  • 10 retro games for iPad that you have to play (again)

    Much like wine, cheese, and those lingering feelings of resentful hostility towards your grade 9 maths teacher, some games just get better with age. And even if they haven’t strictly improved, at least you’ll be able to play them on your iPad without your 5.25” floppy disk failing to read properly in the drive because you spilled cream soda on it. Technology! Another World You might remember Eric Chahi’s impossibly hard platformer from the busted Amiga or Mega Drive somewhere in the back of your cupboard, and now it’s available on your very expensive iPad with an added difficulty level that’s...