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  • Call to action 101: here’s how to use them on your blog

    Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to action should be included in everything that you publish and write online, but it's not always possible to get your readers and audience to act on what you write. Most online writers and publishers use calls to action on a regular basis. They add them to their emails, website content, and sales letters, but for some...

  • Twitter CEO Jack Dorsey’s Twitter account briefly hijacked by OurMine

    The latest high-profile CEO to wake up to a social media account breach is none other than Twitter head Jack Dorsey. The world's first tweeter and founder of Square rather ironically this weekend found his Twitter account hijacked by Robin Hood security collective OurMine. While the collective didn't post anything incriminating or embarrassing, OurMine was sure to use Dorsey's account to advertise its own security business, a trend that we've seen from the group's previous attacks. This year, the collective has targeted Google's CEO Sundar Pichai, Facebook's CEO Mark Zuckerberg. Other celebrities including musician Deadmau5 and actor Channing Tatum, have also...

  • Alton Sterling, Philando Castile & Dallas shootings: celebrities weigh-in on America’s violent week

    It has been a destructive, divisive week for America. In less than 72-hours, three incidents of gun violence -- two by police officers and one against -- have erupted across America's Midwest, Deep South and Lone Star state respectively. In the first incident on 5 July, Louisiana resident Alton Sterling succumbed to gunshot wounds after two police officers opened fire on him at point-blank range. Videos soon emerged of the incident on social media, and has since become one of the biggest news stories of the week. Less than 36-hours later, Philando Castile was shot by a police officer in Minnesota,...

  • Magic tricks gone wrong and awkward Jonah Hill: this week’s must watch viral videos

    Welcome to a new feature at Memeburn, where we take a look at videos worth watching this past week. Whether they’re viral, funny, amazing or just plain interesting, we’ve got you covered. We're looking at some of the more entertaining web videos again, featuring a ridiculously awkward and low-budget Jonah Hill commercial, CD players in space and a magic trick gone painfully wrong. Someone decided to kayak down dunes in Namibia. CD players do weird things in space. A Kruger tourist almost crashes into a baby elephant. A magic trick goes horribly wrong for this TV presenter (slightly NSFW). We've heard these tired business terms...

  • Get free WiFi access in South Africa by viewing ads first

    WiFi hotspots might be everywhere in South Africa, but actually accessing them is another story entirely. Aside from initiatives like Project Isizwe and the Western Cape Free WiFi Project, hotspot access is generally expensive or requires you to be a customer on a partner network. Now, a new project, dubbed view4mahala, claims to deliver "ad-funded free WiFi" access to South Africans. How does it work? Users are able to browse the internet via these hotspots, but are subjected to ads between page views and upon logging on to the hotspot, view4mahala operations director Sagie Naidu said. "Two full-screen ads come up upon login and lasts between two and...

  • First Vumatel fibre home goes live in Cape Town

    Fibre provider Vumatel has been on a roll in recent months, as it teamed up with Telkom and Standard Bank threw its weight behind the company. Now, the company has marked another milestone with its first home fibre connection in Cape Town going live, being situated in the Tamboerskloof area. "TBK Watch is very excited to be Vumatel's first community to get connected in Cape Town. We have been working together with Vumatel for the past six months to plan and get the community ready for the rollout, and now we are live. The rest of the community can't wait to get connected," said the TBK Watch group,...

  • Oscar Pistorius: social media slams sentence, global search spikes

    After three years of back-and-forth legal battles, Oscar Pistorius has been sentenced to six-years behind bars for shooting and murdering Reeva Steenkamp. The legal journey's ups and downs, twists and turns is something South Africa, and the world, has been following attentively. The trial will likely be remembered as South Africa's first real public trial fuelled by social media reaction. But what does that mean? We asked the folk over at YouKnow, a South African social media analytics company, to scrub the depths of social media for reactions before during and post-sentencing. And well, the results are pretty interesting. Oscar Pistorius' sentence...

  • AVG gets acquired for Avast amount of money (heh)

    Avast and AVG have long stood as two of the most prominent anti-virus firms on the market, having both been founded in the Czech Republic over two decades ago. Now, the two have announced that Avast is acquiring AVG in a deal worth US$1.3-billion. Avast will buy AVG's outstanding ordinary shares at US$25 a pop, representing a 33% premium over its 6 July closing price. "Avast is pursuing this acquisition to gain scale, technological depth and geographical breadth so that the new organisation can be in a position to take advantage of emerging growth opportunities in Internet Security as well as organisational...

  • 10 simple Windows 10 keyboard shortcuts worth remembering

    Windows 10 has been out for a while now, but there are still quite a few things to like about the new Microsoft update (although I want my WiFi to work without disconnecting every few hours). The update brings some convenient keyboard shortcuts too, but which ones are worth remembering? We list some of the more useful combinations. Activate task view (Windows + Tab) The task view feature is new in Windows 10, giving you an overview of all your open windows - be it programs, games or file explorer windows. Launching this is a simple case of hitting Windows and Tab, so you don't need to endlessly Alt+Tab...

  • Facebook reveals OpenCellular platform: cheaper connectivity soon?

    It's easy to forget that there are loads of people that don't have access to the internet, owing to their remote locations and the price of connectivity and infrastructure. In fact, Facebook claims that over four billion people are unconnected and that 10 percent of the global population lives outside cellular range. It added that the cost of traditional cellular infrastructure was prohibitively expensive in many areas. "In many cellular network deployments, the cost of the civil and supporting infrastructure (land, tower, security, power, and backhaul) is often much greater than the cost of the cellular access point itself," it explained. The social network hopes...

  • 5 debunked myths about selling and marketing on social media

    When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads. This is not an unreasonable characterization; social media is a great tool for starting off the conversion funnel. But who’s to say it can’t also be employed as a bottom-of-the-funnel sales tool as well? Social media marketing myths, debunked Many marketing professionals haven’t yet recognized what an effective sales tool social media can be. Part of the reason this is not more generally known is that, everywhere you look, people repeat common myths...

  • Snapchat Memories lets users save, back up and repost previous snaps

    Snapchat's latest update is decidedly, well, unlike Snapchat. The ephemeral messaging app, which has made a name for itself as such, today announced that its users can soon save snaps to their device. Dubbed Memories, Snapchat's calling the system "a personal collection of your favorite moments that lives below the Camera screen." It's effectively a reservoir into which users can save snaps and, more importantly, repost those same snaps to Snapchat. This update marks a huge change for the platform This update marks a huge change for the platform, which previously allowed users to only share live content to their ephemeral snap collection,...

  • WhatsApp ‘back up’ in Zimbabwe, regulator issues state warning [update]

    Update #1, Wed 7 July, 8.20pm: According to a report citing the Posts and Telecommunications Regulatory Authority of Zimbabwe, Zimbabweans who share and spread information about the country's protests will be disconnected from the country's mobile networks. "All SIM cards in Zimbabwe are registered in the name of the user. Perpetrators can easily be identified," the body announced late Wednesday following WhatsApp's four-hour outage. "Any person caught in possession of, generating, sharing or passing on abusive, threatening, subversive or offensive telecommunication messages, including WhatsApp or any other social media messages." Read the full report over on Fin24. Original article: Social networking services WhatsApp...

  • 1 in 5 South Africans don’t care about passwords, 8.8m hit by ‘cyber crime’

    South Africans have a lot to deal with. Whether its political news, the scourge of crime or one of its national sporting teams' latest dismal performance, it's tough being South African. Symantec's Norton Cybersecurity Insights Report has just given South African internet users another thing to worry about. The report's findings suggest that 8.8-million South Africans fell victim to online crime in the past year -- that's around 18% of South Africans. According to Symantec, South Africans also really love dinner and dating: "58% would rather cancel dinner plans with their best friend than have to cancel their credit/debit cards after...

  • Uber drivers share the ‘deepest’ passenger secrets they’ve heard

    Social news site Reddit frequently serves up some lovely content, with AskReddit in particular making for some entertaining reading. So when user IamHaiseSasaki asked Uber drivers about the deepest secrets they overheard, you just know it's going to be interesting. Of course, the internet being what it is, you have to take some of the stories with a pinch of salt. But I want to believe... User westport76 claimed that they picked up an "absolutely hammered" girl who asked to simply be driven around for a while and apologised for being drunk. The girl then said she had terminal brain cancer and chemotherapy wasn't an option. "She told...