Advertising & Marketing, Web development

Personalisation should always be the number one goal in all your digital marketing efforts

Odd one out In a 2013 SAP-sponsored, Forrester thought leadership paper "Delivering New Levels Of Personalization In Consumer Engagement", it was stated that: “Personalisation will enable firms to achieve their future strategic marketing goals.” It's a short message with so much depth. Isn't that the goal of all firms? Of yours? Picture this. You've been invited to the grand opening of the Amazon Rainforest Cyber Cafe, where fresh, hot meals are delivered to customers via drone. After your first 10 meal orders, the cafe's digital servers ...

Video

O Captain! my Captain: bidding farewell to Robin Williams [Videos]

Robin Williams Many years ago we met a man who woke us up every morning with a roaring good morning. He introduced us to host of interesting and deeply passionate cast of characters. They taught us to laugh, love, feel and fly. At 63 Robin Williams, the celebrated thespian, took his final bow on the world stage. Williams had been battling recurring depression, alongside relapses into drug and alcohol abuse with his most recent return to rehab taking place last month. But that's not ...

Motorburn

5 really innovative cars built by students

Alérion Supermileage I don't know about you, but most of my student years were spent trying to do as little as was humanly possible. Long blissful periods of procrastination were interrupted only by the inevitable brief outbursts of panicked productivity. Ask most of my peers and they'll tell you that their experiences were broadly similar. It's therefore a little disconcerting to discover that some students actually put their student years to productive use and build amazing things. It's even more disconcerting when ...

Gearburn

14 of the most spectacular gaming tattoos you’ll find online today

game-tattoo-lead Those of us who are gamers know what it’s like to be a super fan of a certain game, and if you’re like me (occupying the space of both gamer and tattoo addict), you’ll have considered a gaming tattoo at some point in your life. For the record, I don’t have any gaming tattoos, mainly because I haven’t yet found a game that remains such a firm favourite that I would consider having it forever etched into my skin. There are however, ...

Social media

How has the effectiveness of different kinds of Facebook post changed in the past 3.5 years?

Facebook Like Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few ...

Innovation

Live in Cape Town? You can check out these autonomous quadrocopters in person

Quadrocopters Over the past few years there have been plenty of videos floating around online showing quadrocopters doing incredibly cool things, like playing the James Bond theme. In a lot of cases, the videos purport to show drones operating autonomously but it's always a little bit difficult to fully believe unless you can see them in person. Well, if you live in Cape Town, South Africa you can do just that. There is a free demo on 29 August at 16:00 at ...

Microsoft, News

Microsoft wants you to creep celebs with its new iPhone app

Snipp3t Whether you like it or not, celebrities are a big thing. People love knowing popular personalities' every move. To leverage this very creepy human condition of ours, Microsoft has decided it fit to release a celebrity-tracking app called Snipp3t for iOS. Snipp3t is not really tracking in the sense that celebrities are being tracked via GPS. It's essentially a news aggregator slash organisor at its core. Over 100 000 big Hollywood names are given a profile of which the user ...

Social media

Focus splitting: Facebook, Foursquare and the great unbundling

Facebook iPhone hand A few months ago, I opened up Foursquare and was told I couldn't check in through the app anymore. I had to get another app, Swarm, built by Foursquare to do so. A week earlier I had noticed that Google had split its drive app into three separate standalone apps: Sheets, Slides, and Docs. This weekend meanwhile, I couldn't read my Facebook messages on my mobile because all messages have now been moved to the social network's messenger app. It ...

Advertising & Marketing

Had a great year so far? Here’s how to stay ahead of the digital marketing game

Digital future If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous year, you increased your targeted traffic ten fold, and you have new customers, don't think you can start sitting back and the success will carry on. While it's always great to have a couple of successful Internet marketing months, in reality the digital world is driven by momentum. The time you are wasting doing nothing will be ...

Gearburn

OnePlus One vs Xiaomi Mi 3: the budget flagship battle

OnePlus-One-vs-Xiaomi-Mi-3. Chinese smartphone brands like Xiaomi and OnePlus are giving a hard time to well-known international brands like Samsung, LG and Sony by pushing out some really great smartphones at half the cost. We’ve managed to source two such smartphones: OnePlus One and Xiaomi Mi 3 for a detailed performance comparison. Both the devices come with a groundbreaking price tag. Let’s see which one is capable of providing you with the best performance. Design, appearance and build quality The One is a really large and ...

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