Advertising and Media

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

The startling numbers behind Africa’s Wikipedia knowledge gaps

Wikipedia is one of the internet’s most trafficked websites. We’ve likely all visited it at least once, and spent countless nights travelling through informational…

Cape Town to host Wikipedia’s ‘Wikimania’ conference in July

Wikipedia is hosting its annual conference in Cape Town in July. Announced by the non-profit today, Wikipedia’s Wikimania conference will be heading to the…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

Africa Check’s Promise Tracker reveals how little your government has done

Governments, like potential Bumble matches, will say anything to get you to swipe right on that election ballot paper. And often, those promises made…

This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

Okay, so I’m a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in…

The omni-channel experience and its true definition

The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…

Digital everywhere: it’s time to break our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…

Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard

I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…

How to generate more conversions with magnetic content

If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…

How to be more creatively calculated in your marketing efforts

I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is…

Transformational leadership is needed for an inclusive and diverse digital industry

We are called for such a time as this. More people on the planet own mobile phones than toothbrushes. These levels of mobile technology…

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

There’s money in smileys: emoji-based ad-targeting comes to Twitter

For users, Twitter’s just getting stranger and stranger. It’s latest move however will probably be loved by advertisers. The company has announced that it…

Social media: the future of video advertising

By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube…

6 Twitter tools to optimize your social media marketing strategy

As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the…

5 extremely effective content marketing strategies to boost site traffic

We live in a technological era where companies are starting to show more and more interest in digital marketing and advertising. Digital marketing, with…

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

HONOR X9c Redefines Rugged Smartphones with Unmatched Durability and Smart AI Features

South Africans Embrace AI: 71% Excited About Future Impact, New Survey Reveals

Temu Survey Reveals Price is King for South Africans

Purple Elephant Ventures Secures $4.5M Seed Round, Setting Record in Kenya’s Tourism-Tech Scene

Conservio raises $1M to expand sustainable travel

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

GS3 Emzoom R Style review

Dakar dominated by South African built Hilux Evos

Elkann to create Jeep and Stellantis Meta(morphosis)