Advertising and Media

What communication channels are the decision makers in your industry using?

If you speak to any good marketer they will tell you that the first thing you should do before anything is conduct research. For…

Think SEO’s not cool? Think again

We all know about SEO and what it can do you as well as what social media can do and I don’t deny how…

WikiLeaks reveals Nigeria and SA’s huge spend on ‘weaponised surveillance malware’

WikiLeaks is at it again. This time round, the controversial non-profit went on record saying that German surveillance company, FinFisher, is responsible for selling…

It’s possible to protect your reputation through SEO: here’s how

A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have…

Context: why we’re willing to pay more for a beer at a hotel than a beach shack

You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A friend of yours has…

From rice to burgers: MMA Smarties Awards revealed in SA

In an attempt to highlight some of the country’s top mobile marketing campaigns, South Africa’s MMA Smarties Awards recently took place, with the final…

10 big content marketing trends to look out for in 2013

Last year was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a…

Can corporate media survive the falling value of online content?

My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content…

10 things the comments section has taught me about the web

Of all the challenges faced by those who put content online, the comments facility must be the most vexing one. (There’s even a Twitter…

Russia emerges as mobile ad powerhouse as Android keeps growing

The latest State of Mobile Advertising report from Norwegian web browser maker Opera shows a couple of interesting trends, including the emergence of Russia…

Why advertising has a part to play in engaging digital story-telling

Media content has evolved dramatically over the last 70 years, and the models traditionally used to fund such content are only just keeping up….

Google makes Adwords more mobile friendly with ‘Enhanced Campaigns’

Google’s advertising arm is beefing up its Adwords service to optimise for all screens. The company has announced that it will be rolling out…

Super Bowl 47: an advertising paradise

Super Bowl. The month of January is a 31 day inconvenience before February ushers in the greatest advertising showcase in American history. If you…

The New York Times attacked by Chinese hackers for info on sources

The New York Times revealed today that the paper has been persistently hacked by Chinese hackers for the last four months. The hackers were purportedly going after…

Lincoln’s new Twitter-sourced ad promises to be zanily amazing

This is kind of cool. US car maker Lincoln and comedian Jimmy Fallon have teamed up to create an ad where the script is…

The right way to do digital? Be bold

The digital market place is becoming very crowded. For certain it has been busy over the last few years but 2012 definitely saw a…

Microsoft’s new IE ad: loads of nostalgia, no real message

In case you missed it, 90s nostalgia is huge right now. If you want an indication of how huge, just go to comedy site…

Broadband Africa Forum 2024

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China