marketing

Everlytic’s You Mailed It Email Awards Set a New Stage for Email Marketing Excellence

Everlytic recently opened submissions to the first-ever You Mailed It Email Awards – an opportunity for South African marketers to showcase their email marketing…

How to optimize TikTok SEO strategy with the right keywords, hashtags

Video sharing platform TikTok is the fastest growing social network app across the globe and to use it optimally means larger audiences. So what…

Why brands keep choosing influencers like Khaby Lame and not you

There was a once a time when it took years, to gain influence on a global scale. Whether its, political influence or social influence…

Disney Plus expected price hikes

Disney+ (plus) streaming service subscribers in South Africa should brace themselves for a possible price hike in the coming months. Walt Disney, has announced…

Personalisation and Automation – The Next Iteration of a Communication Legend

Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…

Google antitrust action: Will it help or hurt SA advertisers?

Google and Alphabet CEO Sundar Pichai’s trip to Congress to answer questions from the House Judiciary Subcommittee on its digital advertising dominance is indicative…

Nando’s latest ad campaign takes a cheap, sanitised shot at a rival

If I see another person shouting “wash your hands” on social media, I’m going to go insane. That said, I’ll allow Nando’s latest savage…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

Everyone is on WhatsApp, so why isn’t your contact centre?

When was the last time you sent an SMS in your personal capacity? Chances are that it’s been a while. Now, think about how…

SMS is still the best way to reach South Africans, but you need the web to engage them

It’s a commonly accepted truth that South Africa is a mobile-first country. The numbers bear that out too. As of 2019, there are an…

How user intent influences SEO success

If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert…

Don’t just read about these email marketing trends, implement them

Every year, trends pieces erupt like mushrooms across the internet, informing readers with everything from what clothes to buy to what wall colours they…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Gillette ad addressing toxic masculinity draws heavy criticism online

On Tuesday, personal care company Gillette posted a short film titled “We Believe: The Best a Man Can Be” to YouTube, which has sent…

Twitter thinks SA rapper Nomuzi Mabena staged a car crash for publicity

South African musician and entertainment personality Nomuzi Mabena has been accused of staging a car crash by the people of Twitter. In the live…

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made…

Hey C-Suite: use data-based marketing, just don’t be creepy

Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that…

Dolce & Gabbana offends China, then claims its Instagram was hacked

Italian fashion brand Dolce & Gabbana is facing a huge PR dilemma after a tone-deaf advertisement was published to social media, mated to leaked…

Brand safety: it’s about more than fake news

All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Watch this painted elephant ‘fly’ across a billboard

Billboards can be obnoxious pimples on the picturesque face of South Africa’s beautiful landscape, but this example is perhaps an exception to the rule….

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Renault got design right in 2024

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian