The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
WhatsApp Business Pricing Shift Signals the End of SMS Marketing
A Major Change for Marketers Meta has officially changed how businesses pay to use WhatsApp. Starting July 2025, the platform has moved from its…
Why social media is the leading influencer for authentic audience reach
Social media has become an influential community channel and the current apparent bridge for authentic connections with audiences. Today it’s pretty clear that users…
Is this the end of social media? 50% users likely to abandon social media – report
Due to a decay in the quality of content on several platforms including the arrival and use of bots on several others, a study…
SpotifyWrapped, what is it and why it’s trending today?
Spotify Wrapped is back and the viral marketing campaign from Spotify will see users around the globe reminded of what they’ve been listening to…
