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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!
  • In house and agencies: why you need both when it comes to digital

    I’m not sure if this qualifies as a great debate, but many companies asked themselves in 2012 whether or not they should be bringing their digital arm back into the company fold and cutting out agencies. The question comes down to cost versus benefit, both tangible and intangible and, so far, there seems to be nothing more than a stale mate. There has been a shift in the corporate makeup of companies worldwide to take as much as possible in-house. However this is not a general reflection on agencies as such but rather on the status of the economic condition...

  • Nando’s also has a confession for Oprah: it can enhance your performance too

    It seems Lance Armstrong isn't the only one confessing things to television's queen of talk. Popular fast food franchise Nando's has launched a campaign in the wake of the former Tour de France winner's intimate conversation with Oprah Winfrey. Armstrong has been rocked with a high profile doping scandal since last year, which he denied intensely. But yesterday for the first time on live television, the cyclist admitted to using banned substances to enhance his performance during his Tour de France victories. He told the talk queen he was a bully and couldn't have won the popular cycling race...

  • Alcatel One Touch 997 Ultra review: halfway to glory

    My first experience with an Alcatel was in the age of the Nokia 3310. My, how things have changed. Now that the company is competing in the Android smartphone space, its One Touch line is standing up against the cryptically named Xperias and HTCs in its price bracket. We liked the über budget One Touch 990, and the new lineup that hit this year's CES looks pretty smart too. But what about Alcatel's US$365 (R3 200) One Touch 997 Ultra? Read more on Gearburn var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • 9 Chinese tech companies that could go public in 2013

    2011 saw economic turmoil and financial scandals that led to only two Chinese tech companies venturing to IPO in 2012. But 2013 is looking up. This year there’s the distinct possibility of there being nine major Chinese web company IPOs, among which will be the biggest ever that China has produced. Buoyed by the solid progress of the small class of 2012 (VIPShop and YY), these are the names to look out for in the year ahead. Inspired by a longer list on QQ Tech, we’ve pruned that down to nine realistic contenders. Some of these Chinese internet companies have...

  • Google officially the best company on Earth to work for, again

    We already know that Google is prone to building the odd goofy Easter egg into its products, and that it has really cool data centres and that it loves a good practical joke. Now though, we can also confirm that it's still the best company on the planet to work for. At least that's according to Fortune's 2013 list of the best companies to work for. According to Fortune, a few new additions to the facilities Google offers its employees helped Google retain the spot it's held for four years in a row now: The Internet juggernaut takes the Best...

  • Sina Weibo launches in-stream advertising in bid to boost revenue

    China's most prominent microblogging (or weibo) service Sina Weibo has followed the path worn by Twitter, officially launching in-stream advertising. The social giant has been testing out the ad placements since mid 2012. At the time it was unclear whether or not the ads would be targeted. For now it appears that they're not, although The Next Web reports that the company is investigating displaying ads targeted specifically at people who are fans of a company. Similar to Twitter, people will be able to tell they're looking at an advert because there will be a grey line and a...

  • Single? Lonely? Here’s how to get a fake Facebook girlfriend

    This is sad, desperately sad. A Brazilian company is helping all the lonely hearts out there on Facebook create perfect, but completely fake, girlfriends. To be fair, it's not doing so as an act of charity. The site, called Namorofake, actually seems quite ballsy in the pricing structure it's chosen for something that -- given enough time -- you could do fairly easily for free. A fake ex-girlfriend will set you back R$19 (US$5.40) for seven days while R$39 (US$19.13) will get you an actual fake girlfriend for the same amount of time. If you're the kind of person...

  • Instagram releases user figures, now has 90m monthly active users

    Popular photo sharing platform Instagram has reported its monthly user stats for the first time. According to the company's site it currently has 90-million monthly active users sharing 40-million photographs a day. According to AllThingD, these numbers show a significant growth for the Facebook owned company, given that the number is up 10% in the period from December to January. "Instagram continues to see very strong growth around the world," Instagram co-founder Kevin Systrom told AllThingsD. "With many of the product and internationalization improvements we’ve made, we’ve been excited to see these efforts resonate with users globally." According to the reported stats,...

  • LG sells 1m flagship Optimus G smartphones, is miles behind big rivals

    LG's flagship Optimus G, the smartphone that runs on Qualcomm Inc.'s Snapdragon S4 Pro processor, has sold more than one-million units since its release four months ago, reports Yonhap News. Sales started in Korea in September 2012, before moving to the rest of the world in October. While this is a good and fairly solid performance for LG, it is also quite revealing of how distantly far behind the rest of the world's mobile manufacturers are against the big guys, Samsung and Apple. The Galaxy S III, for instance, sold 10-million units in less than two months and has achieved...

  • Mobile ad revenue to grow 400% by 2016, will be worth $24.5bn

    Well now, it looks like mobile advertising is no longer the young upstart desperately trying to convince people of its merits. This year, it's set to bring in US$11.4-billion in revenue, growing by 400% a year to hit US$24.5-billion in 2016. Those numbers, from tech research company Gartner, are however meaningless without a little context. By way of comparison, fellow research company Forester estimated that online advertising was worth US$12.7-billion in 2012. Mobile is catching up to online in a big way. According to Gartner, mobile search -- including paid positioning on maps and various forms of augmented reality,...

  • Nokia cuts another 300 jobs, is set to outsource 820 more

    Just as things were looking up for Nokia, the company has announced that it's going to cut another 300 jobs and will potentially outsource a further 820. The struggling Finnish phone manufacturer says the cuts are part of the new focused strategy it announced back in June 2012. That plan calls for it cut at least 10 000 jobs in its mobile division by the end of this year. These planned cuts follow on from an earlier plan to eliminate about 14 000 jobs worldwide, reports The Wall Street Journal. The news comes in the wake of some better...

  • Amazon takes on iTunes: launches MP3 store for iPhone, iPod Touch

    Looks like Amazon's trying to take a bite out of Apple's dominance of on-device music sales. The online retail giant today launched a new HTML5 MP3 web store for the iPhone and iPod touch. Amazon says store, which is specially formatted for the devices, is designed to run seamlessly on Safari. It also reportedly offers personalised recommendations, Amazon ratings and bestseller lists. According to The Next Web, as soon as a user makes a purchase, the track is transferred to their Amazon Cloud Player account and can be played back using the Cloud Player Music App, which is available...

  • Mobilising the masses: getting responsive web design for mobile right

    The term “responsive design” is being bantered all around the online community at the moment as the ultimate technology solution to dealing with multiple screen sizes and resolutions across mediums like desktop and mobile and is being confusingly associated with the use of HTML5. Firstly, we need to separate the terms responsive design and HTML5 as they are not mutually exclusive. Responsive design is a methodology, not a technology, whereas HTML5 is one possible enabler to perform responsive design but it is one of many solutions and not necessarily the best solution. So what’s the actual need for responsive design? With...

  • The 4 most common methods of calculating pay-per-click ROI

    Understanding the various ways to calculate Pay Per Click (PPC) ROI (return on investment) is imperative for anyone online who wants to benefit from an increase in sales rather than just getting more leads. Before we go on, lead generation can be the goal and then optimisation can be done based on the conversion rate, but for more than lead generation, it is important to understand which method is the most applicable to determine the ROI on advertising. Before we can fully understand the ways for calculating Pay Per Click ROI, we need to understand ROI. For most of you...

  • Next-gen console madness from Sony and Microsoft

    How many years have we been speculating about the release of Sony and Microsoft’s next-gen consoles? Five years? Ten? How long have the rumours been flying around not only about their specs, but their names? PS4, Orbis, Xbox 720, Infinity, Durango, Loop -- we’ve heard them all. Let's be honest, we really don’t know much about these consoles at all, but we can speculate 'til the cows come home based on bits of information we gleaned while scouring the internet for official press releases. Let us begin with the PS4. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");