Google will be supporting this year’s South African electoral process to ensure fair play against misinformation and disinformation. While technology maintains a crucial role…
Want your ecommerce startup to take off? Forget the discounts, push customer service
According to business consulting firm Lee Resources Inc., 91% of unhappy customers will not willingly do business with you again. The number one reason…
Feet on the ground, head in the cloud: the mindset of doing business in Africa
Barely two years ago, foreign businesses and analysts were hailing Africa as the world’s economic miracle. With economic, political and social reforms sweeping the…
Integration: marketing’s new holy grail
Technology has changed marketing. Forever. The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded….
Disrupting the digital engagement model for competitive advantage
The following article is written by Andre Hugo who is co-founder and CEO of micro-jobbing service M4JAM. With over 22 years of business startup…