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Mobile

  • Social media, messaging apps driving global mobile money adoption

    It's hardly news that mobile is important to emerging economies. Stories of those countries lepfrogging older technologies have been told so many times that they can sometimes seem tired. But when you stop and think about it, even the rise of mobile money and marketing in these markets has been nothing short of remarkable. For instance, the latest report from global trade body Mobile Ecosystem Forum (MEF), shows that 69% of mobile...

  • Our mobile future will be driven by WiFi

    If you live in a place where mobile data is at a premium, then you'll know all too well how important WiFi access is. It should come as a relief then to learn that WiFi networks will carry almost 60% of smartphone and tablet data traffic by 2019, reaching over 115 000PB (Petabytes) by 2019. That's compared with under 30 000PB this year -- representing almost a four-fold increase. That's according to new insights from Juniper Research. The research also found that global mobile data traffic generated from devices including smartphones, feature phones and tablets forecast to exceed 197...

  • Why are children driving touch screen sales?

    Renowned educator, Maria Montessori once said, “The hands are the instruments of a man’s intelligence.” Given that she lived around the turn of the 20th Century, it’s safe to assume she wasn’t referring to using one’s hands as the instruments with which to operate touch screens. However, as touch technology becomes increasingly ubiquitous in our lives, and even more so in the lives of our children, it is worth exploring why children are so drawn to it and the impact it has on their intelligence – both academic and social – as well as their safety. We've seen big growth...

  • Why you should consider replacing airtime giveaways with sponsored call marketing

    Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It’s an instant reward that the majority of consumers consider rather valuable – much more valuable than coupons that they may or may not redeem before they expire. Now there’s an even more effective mobile marketing tool on the market. It’s called sponsored call marketing – and it’s much more powerful than its predecessor. Sponsored call marketing enables brands to give away the same amount of free talk time, but with some powerful additional benefits to the brand. Tell your brand story before their...

  • Your move Apple Music: Spotify completes new funding round

    Spotify just closed its latest financing round, a day after Apple launched Apple Music. TeliaSonera, a Swedish mobile network operator company, had bought a stake in Spotify. The compnay has announced that it it is investing US$115-million for a 1.4% stake. This round values Spotify at around US$8.2-billion. “We’ve set-out to create a New Generation Telco where innovation is key to our success. Spotify is a great company, loved by customers and with a world class take on innovation I’m excited to join Spotify’s journey as investor and key partner”, says Johan Dennelind, President and CEO, TeliaSonera. Read more: Apple...

  • Messaging traffic is exploding but it’s making less money than ever

    If you want to message someone today, you're not exactly short on options. Where you would once have been limited to SMS and then MMS, today there are a plethora of apps available to smartphone users. Thing is, while those apps have more people messaging than ever before, the space as a whole is battling to make money. According to Juniper Research, the global mobile messaging market will decline from US$113.5-billion in 2014 to US$112.9-billion in 2019, a reduction of US$600-million. In the same period mobile messaging traffic is set to double by 2019. That increase is set to be...

  • New study reveals long form’s where it’s at when it comes to mobile video

    Anyone who's watched the space over the past few years knows that mobile video is big and only getting bigger. Until now though, the prevailing logic has been the kind of content that does well on mobile is short and aimed at people on the go. While that may have once been true, a new study shows that we're increasingly happy streaming longer-form content. According to the study, conducted by the Interactive Advertising Bureau (IAB), more than a third of the people surveyed watch videos that are five-minutes or longer on their phones daily or more frequently. Unsurprisingly the people...

  • South Africans are increasingly miffed with their mobile operators

    If you find yourself increasingly annoyed with your mobile operator, then you can at least take solace in the fact that you're not alone. A new study released today shows that South Africans are increasingly dissatisfied with their mobile operators, with one notable exception. The study, conducted by the South African Customer Satisfaction Index (SAcsi), surveyed 2 195 randomly selected customers of Vodacom, MTN, Cell C and a category called “Other”, which includes Telkom Mobile. With the exception of Cell C which showed a small improvement, each of the brands received lower scores than last year. Despite causing...

  • Uber is testing a cash payment option in Nairobi

    Uber has launched a cash payment system in Nairobi, Kenya. Uber has been operating with a credit card-based system, a strategy that made sense in the US and other mature markets. But the moment the private driver hailing app started operating in emerging markets, it needed to adopt a different strategy. It is for this reason that the company has adjusted it payment options. Uber’s cash payment began in India and now has branched into Kenya. Launching in Nairobi is a move into the unbankable African market. Last week, Uber announced its plans about its cash payment option, stating that...

  • iStore iPhoneography competition now open

    The iStore's iPhoneography competition is back and you can enter now. Apple has launched two campaigns to showcase the camera prowess of the iPhone 6 and 6 Plus. The first was photographs and the second was, released a few days ago, videos. This competition continues on this and you can be part of it. The competition is adjudicated by iStore and it is now in its fifth year. Entries are opened now and will close on 28 August 2015. That means there is still plenty of time for budding photographers to take photos, as many as you can until you...

  • FNB confirms mobile network plans

    This has been coming for a while. South African banking giant FNB has confirmed plans to launch its own mobile network, with SIM cards set to be issued to its customers. The move comes after months of speculation and is just the latest attempt by the bank to diversify outside of its traditional banking products. Currently FNB offers ADSL and 3G data rewards through its FNB Connect offering, which will now be expanded to include mobile voice and data products. The bank is already established in the telecommunications space with over 2 million customers topping up with airtime...

  • Pinterest introduces ‘buyable pins’, making it possible to make purchases within the app

    Pinterest has revealed a new feature that will see users buying things from without leaving the platform. The feature, ‘buyable pins’, will launch in the coming weeks in the US, and to Android in the future. The feature works by showing a blue pin button next to the normal option to pin. This buyable pin allows users to make purchases of items they like. Furthermore, users have the option to search for buyable pins and make use of the price filter to choose a specific price range for items. Users can choose to see what they want to buy in...

  • Lenovo: why the world’s biggest PC maker isn’t really a PC company any more

    Lenovo is an anomaly in the PC space. While the market as a whole has struggled with declining growth, the Chinese tech giant has grown both its sales and marketshare. In fact, according to the latest stats from Gartner, Lenovo now owns nearly 20% of the global PC market. It's managed to get to that position through a combination of smart acquisitions (most notably IBM's PC division), improvements in the quality of its products, and applying the lessons from its Chinese growth to other emerging markets. Despite that, and despite the fact that PC sales still account for...

  • 5 reasons an enterprise driven omni-channel strategy should empower the mobile workforce

    More and more South African companies across industries are talking about building Omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point. One channel that is frequently neglected in this discussion is the mobile workforce – which for many organisations, is their customer frontline. Here, mobile technology can help support sales and service staff as well as customer-facing executives to gain access to real-time account, product, inventory and service level information that they can use to be more responsive to the needs of customers in addition to making better business decisions. With mobile technology at their...

  • Factory resetting your Android won’t erase all your data, study finds

    Apparently reseting your Android phone to its default factory is not safe. A study from Cambridge University found out that people could still recover data on a number of Android operated devices even after the factory data reset process. The researchers tested 21 devices made by five different manufactures, running mobile operating versions from Froyo to Jelly Bean. Not only did the researchers find data, they managed to extract the master token of 80% of the devices which enabled them to access the user's Google data. The kind of data included images, text images and contacts. Apps like Facebook which have...