Four young scientists, accompanied by Eskom Expo’s Business Manager, Mmamoloko Rancia Riba, won their place to represent the country at the Indonesia competition, renowned…
Here’s why you should be your company’s go-to person on social
Even though social media marketing has been around for ages now, there are still some companies that treat it like a fad. I can…
This brand ‘broke up’ with Facebook and Facebook doesn’t really care
If you’ve been anywhere near the internet recently, you’ll have seen them — the posts alleging Facebook is pushing brands’ updates down in their…
Measure these 3 non-financial marketing metrics and optimise your growth
As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…
Does the tech revolution mean we can gamify insurance?
One of the by-products of the ongoing technological revolution is an increasingly savvy and engaged consumer. As consumers become more techno savvy they have…