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  • Social media and the law: how your tweets can land you in trouble

    A recent insert on consumer affairs show Carte Blanche highlighted the seriousness of social media lawsuits that followed as a result of comments made by individuals on social networks such as Twitter and Facebook. The show featured a social media Law specialist, Emma Sadleir (an Associate at Webber Wentzel) who explained that whatever your publish on social media could land you in serious trouble. Sadleir explained that social media law is "the law that regulates any conversation that takes place over the internet, called user generated content" (UGC). She explained that the instant a person publishes information [including...

  • 5 solid tips for making sure your social media and business objectives meet

    New businesses are jumping onto the social media bandwagon everyday and more of them are moving away from the novelty of just having social media profiles and trying to figure out the ROI of this medium. Many people have tried to create formulas for measuring success with social media, but it is not an easy task. Many are creating and planning various social media strategies without considering their overall business objectives. To get the best out of your social media campaign, you have to use your social objectives together with your business objectives to understand the effectiveness of your campaign. How...

  • Clay Johnson’s 4 big tips for going on an information diet [SXSW]

    One of the speakers at SXSW looking to plant his message firmly within the minds of those at the Interactive portion of the annual event is author and technologist Clay Johnson. He is best known for advocating open source information in making government data more transparent, but his latest project is the reason he's on the schedule this year. Johnson has started InfoVegan.com and written The Information Diet, both of which focus on tackling the overload of junk information society is consuming. Johnson believes that just as the industrialization of food brought upon mass obesity, so too has the industrialization...

  • Here are 5 alternative RSS apps to help you with life after Google Reader

    If you're a feed junkie, you may have suffered a mild panic attack today if you logged into Google Reader and were met with this seemingly harmless pop up: Yes, Google Reader is headed to a spot in the Google graveyard stocked with Google Video, iGoogle and dozens of other discontinued G-products. While Google is 'sunsetting' Reader, it has given users until the beginning of July to download their archives and move across to another feed reader. Google says it is discontinuing Reader because, while there is still a loyal user base, its growth has slowed over the years. It is...

  • 7 social media tips for the new Pontiff, Pope Francis

    The Vatican has a new boss. The papal conclave has chosen a new Pope and the Catholic church can breathe a sigh of relief because it is no longer leaderless. Benedict was just getting into Twitter when he stepped down as the Supreme Pontiff of the Universal Church. Being the Pope is hard work and being the Pope on social media is doubly hard. Pope Francis has already proven that he will not just be another Pope, as evidenced by the fact that he chose an unprecedented name that has never been used before. From St. Francis of Assisi,...

  • 5 things startups can learn from surfers

    Surfing isn't exactly the sport one would associate with startups, but there's a lot to be learned from hanging ten that applies to the world of online business: Know the conditions Ideal surfing conditions are a cumulation of swell, tides and wind. Ideally, offshore conditions hold up he wave, giving the surfer more surface area on which to surf. Similarly, startups should have an idea of what their market's conditions are -- for example: knowing that iOS users monetise better than Android users means that iOS development takes precedence if you want to monetise early. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...

  • 11 life lessons from top design blogger Tina Roth Eisenberg [SXSW]

    Among the cynicism and complaining that usually accompanies conferences of its size, SXSW manages to deliver a healthy dose of inspiration. Tina Roth Eisenberg gave a keynote address that quickly became one of this year's highlights. Growing up in mountainous Switzerland, and being influenced by renowned Swiss design and "a lot of fresh air", Eisenberg moved to New York and began establishing various businesses despite the uncertainty that surrounded the onset of her life in the Big Apple. Often referred to as "SwissMiss," she now runs a popular design blog out of Brooklyn, New York, which has an audience...

  • More wood gets cleared as Google axes Reader, Cloud Connect

    Google today announced as second wave of spring-cleaning that will see it consign a number of products to the graveyard including Reader, Google Voice for BlackBerry, and Google Cloud Connect. In an official blog post, Google senior vice president of technical infrastructure and Google Fellow Urs Hölzle notes that this round of spring-cleaning means that the internet giant has culled 70 features or services since its spring cleaning began in 2011. "It’s been a long time since we have had this rate of change—it probably hasn't happened since the birth of personal computing 40 years ago," says Hölzle. "To...

  • Google’s Andy Rubin hands over reins as Android chief

    Lots of Google changes this week it seems. In an official blog post, CEO and co-founder Larry Page announced that Andy Rubin, the head of Android Business, would "hand over the reins and start a new chapter at Google." Taking Rubin's place will be Sundar Pichai, who is currently in charge of Google's Chrome division. This choice makes sense as there is a continuing overlap between Android and Chrome. According to the blog post, Pichai will run the Android unit in addition to the Chrome division. Page emphasises that the decision to step down as head of Android was completely...

  • The five Ws and one H of building a startup

    Dear startups, I think it is time someone spelled out a few truths. There are many ideas floating about. Some are really good, others not so much. Not a every idea warrants a company and not everyone can run a good business. Before deciding to turn an idea into a business, approaching investors or squandering the family fortunes, it is important ask yourself some very serious questions about what you are about to build and the company you intend to start. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Netflix goes social, launches Facebook partnership

    Online video content platform Netflix has introduced a social element to its site. The company announced today that users can now see what their friends are watching on Netflix thanks to a partnership with social network juggernaut Facebook. In the announcement blog post the platform said that we constantly "get suggestions from our friends for new things to watch and we connect with our friends through the shared enjoyment of a great movie or TV show." So why not do it on Netflix? Now users can connect with Facebook and share their favourite shows and movies on Netflix with...

  • A deck of cards: how Facebook went about redesigning News Feed

    Facebook's newly unveiled redesign of News Feed looks good. It's a lot more personalised and highly visual. Believe it or not Facebook didn't do it just to get up your nose either. Jane Leibrock, a UX specialist at the social networking giant, explained how the News Feed team went about giving the product a new look. According to Leibrock, the process started out by interviewing research participants and asking the to describe what action they'd take in order to "de-clutter" their feeds if they could. The responses apparently had little to do with News Feed's visual appearance: Some...

  • #5GumExperience 2013: socially-driven music experience set to return

    Check this out. Chewing gum brand 5Gum has a penchant for using social and social only to promote its music experiences. By the looks of things, 2013 will be no different. In 2011, the brand organised gigs with top Irish Indie act Two Door Cinema Club, following that up with top electro acts A-trak and HudMo in late 2012. Rumour has it that the next edition of one of South Africa's most anticipated events will be announced next week. Keep it locked to @5GumSA on Twitter and Facebook for the reveal of the next international band, confirmed to rock...

  • Think email’s dead when it comes to marketing? Think again

    Email marketing can arguably be seen as the great grandfather of internet marketing or at the very least the great grandchild of the knock-and-drop mass produced leaflet depending on your point of view of course. No matter your point of view though, email marketing is still one of the strongest forms of B2B marketing today. eMarketer recently released its email benchmarking survey of 2012 and there are some very interesting conclusions to draw from their data. First let’s look at the open rate; clickthrough and non-bounce rates for emails in the US over the last nine quarters. The thing to note...

  • The big power shift in media: BuzzFeed’s Jonah Peretti [SXSW]

    As the Interactive portion of SXSW began winding down, BuzzFeed's CEO and founder Jonah Peretti shared a few of the insights that he and his puppy-and-kitten-loving team have discovered work well for their media site, BuzzFeed, and in fact, indicate the kind of shift that is taking place. BuzzFeed, with its lists and cute pictures of bunnies, taps into what Peretti calls the bored-at-work network (hundreds of people stuck at work all day behind a computer looking for distraction, which has created a network bigger than most broadcasters), and combines it with the bored-in-line network (those who check their phones...