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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!
  • Huawei Ascend Mate 7 review: beautifully balanced

    Screen size is a big factor in consumers' purchasing decisions, especially in the past few years. Huawei really has taken this a bit too seriously with the Huawei Ascend Mate 7, its new floor board-sized phablet. But what it lacks in subtlety and understatement, it makes up in pure style and utility. It's no surprise that Huawei aims to compete with the big boys of the mobile devices world after it's global financial figures have exploded by over 40% year on year, so, why not? It's a company that's rising the crest of a wave and here in South Africa,...

  • Google’s mobile-friendly update: is your website UX ready?

    If you're in any way involved in the online space, this is pretty intense. On 21 April, Google will launch a new mobile-friendly algorithm that will reward websites that are fully optimised for mobile with higher rankings in search results. The update aims to make Google even more useful to people by training its bots to search more like humans. Outlawing text that’s too small to read, links that are too close together to tap, and software uncommon to mobiles like Flash, among other factors, it all comes down to improving the overall user experience (UX). That's great for...

  • Key lessons startups can take from Domino’s Pizza’s massive foreign expansion

    Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are eleven stores spread across Cape Town, Gauteng and Durban, with plans to open even more in future. Success in this market is very lucrative -- a Euromonitor report estimated that fast food sales in South Africa topped R24-billion in 2012. A key to success for international brands entering new markets is a proper knowledge and deep understanding of the target market. Investing time and resources into understanding the local customs, preferences and tastes is often what separates the successful brands from...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • The curious evolution of brand storytelling [infographic]

    The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity, our marketing strategies were focused around peer-to-peer communications. Telephones and small communities meant the most valuable way to advertise your product was to get others to talk about it. As the world evolved and technology became part of our day-to-day lives, brands were able to share their stories with more and more people. The idea of broadcasting your story became a popular one with brands, and marketing strategies gravitated towards one way communication. Brands focused on...

  • Global smartphone shipments reach 291.2m units in Q1 2015

    The global smartphone shipments for the first quarter of 2015 reached 291.2-million units, a drop of 9.2% compared with the prior quarter, according to the latest research by TrendForce. Samsung is dominating the smartphone market with a market share of 27.8 % in the first quarter of 2015, improving from 24.7% in the fourth quarter of 2014. Apple came in at number two on the list with a market share of 19.9%, its share declining from 23.2% from the fourth quarter. The success of Samsung is owed mostly to its flagship, the Galaxy S6 and S6 edge proving to...

  • Report Xenophobia maps real-time insights through SMS, social media

    Kenyan non-profit Ushahidi and online publication iAfrikan have developed Report Xenophobia to help better understand the landscape of the violent attacks taking place against foreign nationals across the rainbow nation. Ushahidi was first popularised as a tool when it crowdsourced and mapped violent attacks during the Kenya's 2007 elections. The open-source software was soon rolled out to be used during the Haiti earthquake in 2010 as well as Chile and many other humanitarian disasters. Similar to Ushahidi's other platforms, the system provides a real-time reporting and alerting tool for incidents of xenophobia across the country. Information is collected from the...

  • IAB SA launches tool to show what SA’s talking about online

    You'll often hear organisations claim to be "at the beating heart" of a country's digital industry. In the case of a new tool launched by IAB South Africa, that's a little more literal than you might expect. The member driven body, which oversees the online advertising and publishing space in South Africa has launched The Pulse, a 3D, heart-shaped manifestation of the main topics of interest South African web users on IAB SA publisher members’ digital platforms. It uses data gathered within the past seven days to show where the buzz is, and plugs into Twitter to analyse South...

  • New Fantastic Four trailer is dark, very dark

    Of all the properties in the Marvel universe, the Fantastic Four is probably the one that's had the hardest time getting into movie-goers into theaters. The latest reboot of the series aims to change that, starting with a much younger cast and a retooled origin story. And if the most recent trailer for the film is anything to go by, then the changes may well have worked. Read more: 25 geeky movies you can look forward to in 2015 Reed Richards as young prodigy undoubtedly works better than as a greying middle-aged man. It also means we get to see...

  • 4 trends that will shape the future of music in Africa

    Typewriters, rotary dial telephones, cassette tapes, video stores and spools of film- just some items of which next-generation children won’t experience or understand. Technology is a major progress driver in every industry, especially music. Technologies like Napster in the late 1990s and the iPod in the early 2000s, completely revolutionized the industry and changed how consumers acquire and consume music. Internationally, most consumers have moved away from physical media, like CDs, and now consume digital content using mobile devices like tablets and smart phones. Although the transition to digital has been much slower in Africa, it’s coming, and coming fast. So...

  • Brothers for All: the inspiring school teaching underprivileged people how to code

    This week, Brothers For All is starting its first pilot project in two of South Africa's Western Cape prisons, equipping underprivileged people with valuable coding and entrepreneurial skills. A first of its kind on the African continent, Brothers for All is a spin-off of the non-profit Mothers for All, a local organisation that supports women in Botswana and South Africa, and the award-winning prisoner initiative, Group of Hope. Just 25 weeks after setting up in October last year, Brothers for All has over 170 students from underprivileged backgrounds, who are all learning essential coding languages like HTML, CSS and JavaScript. The...

  • Tuning fork: lessons from Cadence’s failed Kickstarter campaign

    Making music is like solving a puzzle. There are structures and rules you need to follow. But unlike puzzles, music requires you to apply the right-side of your brain instead of your left. Stir these two together however, and you just might find something special. Cadence is an open-ended puzzle game brought to life by Made With Monster Love -- a Cape Town, South Africa-based company that’s been trying to make it big internationally with its intuitively fun PC and Mac game. Read more on Gearburn.

  • Personalisation: not a technical tool, but a way to build closer relationships with people

    Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders in customer experience outperformed the Standard & Poor 500 Index by 26 percent, while laggards actually posted negative returns of -2.5 percent. Here’s the issue: Personalisation is one of the most important strategies that companies use to provide a great customer experience, and digitalisation provides new and powerful ways to personalise everything, so is it OK to just pull out all the digital stops and wow the customers? It may be counter-intuitive but the...

  • Why businesses should not be intimidated by data governance

    Market forces are driving data awareness as businesses realise that they can derive significant value from effectively analysing data and applying the findings to decisions and actions, and as regulators tighten rules around how data should be managed. ‘Big data’ is still used as a buzzword in business. But data has always been available – it’s just evolving as more data sources become available, such as cloud, mobile and click-stream data. And with the growth of machine-to-machine technology and the Internet of Things, even more data sources will come online soon. So how do we manage these new data types? Proper...

  • ZANews’ Game of Thrones parody is bang on the money

    With the latest season of Game of Thrones hitting screens around the world, it was almost inevitable that a fresh round of parodies would follow. One of the best we've seen so far comes from South African satire site ZANews. In the video, the puppet versions of South Africa's political elite play out the Game of Cronies. It's a game that plays out in the "Cape of no Hope", "Nkandlaville", and "Darknessfell" and in which "you win or you die". There is no middle ground. Unless you're Jacob Zuma, that is. In which case you keep on winning. Julius...