A new AI model built for the global majority Microsoft has announced Project Gecko, a research initiative designed to close the performance gap between…
Why social media is the leading influencer for authentic audience reach
Social media has become an influential community channel and the current apparent bridge for authentic connections with audiences. Today it’s pretty clear that users…
Podcasting presents the right recipe needed by brands
In today’s marketing-saturated world, brands need to find innovative ways to connect with their end consumer. This means forging new partnerships with platforms that…
Everlytic demystifies new email authentication protocols
Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game. This…
A cashflow kit to help small business make better financial decisions
Cashflow remains the lifeblood of any small business, and managing cash flow correctly remains a major challenge that the South African 2.6 million SME…
