WhatsApp is no longer just about messaging. With nearly three billion users worldwide, Meta is now layering artificial intelligence and monetisation tools into the…
Hill and Knowlton SA appointed as PR agency partner for Netflix
Things change. Hill and Knowlton Strategies SA (H+K) has announced its partnership with Netflix as PR agency, to focus more on corporate communications. The…
Brand emotional connection, your brand should be doing this to win
The brand has left the conversation only to deliver exceptionally well, that’s the conversation in how branding and the connection to the end users…
SpotifyWrapped, what is it and why it’s trending today?
Spotify Wrapped is back and the viral marketing campaign from Spotify will see users around the globe reminded of what they’ve been listening to…
AI silent war, is Nadella the Microsoft pied piper as OpenAI shakes
Referred to as one of the most remarkable acqui-hires this year, Microsoft CEO Satya Nadella appears to have roped in some reputational credit for…
