LG has announced the winners of its Global Ambassador Challenge in South Africa, marking the first time locals have received grants and titles as…
Netflix launches Tudum fan site for news and info on series, movies
Following its TUDUM fan even earlier this year, Netflix has launched a dedicated companion site for people to follow news and find out more…
Beyond the traffic: 3 ways to engage an online audience
The “Field of Dreams” principle generally doesn’t apply to web traffic. You can’t just build a website and expect that people will come. It…
Do you suffer from these 6 misconceptions about content marketing?
It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…
Can the paid, owned and earned media model really be adapted for content marketing?
The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…
