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Mobile

  • Risky business: what you need to know about securing #Genmobile

    A guy named Ben once said, “When you're finished changing, you're finished.” It’s a great maxim for living life, but it’s just as relevant to how you approach corporate data security and how workers’ expectations have shifted in the era of anywhere, anytime internet connections. Back in the bad old days, employees had to change the way they worked to fit the tech supplied to them by their corporate IT department. But no more. As a result, business tech now moves to the beat of a new drum: the always-on generation, #GenMobile. Today’s younger employees, the mobile-natives, are changing the way...

  • Shazam now allows users to see what their favourite artists are listening to

    Shazam has released a new update to its app that allows fans to discover music from about 30 famous artists. Starting today, Shazam users can follow artists like Pitbull, Calvin Harris, Meghan Trainor, Avicii, Jason Derulo, Coldplay and others to see what “they are Shazaming”. Each artist will have a page with their Shazam discoveries, featuring their top tracks on, music videos, and more. “The biggest artists in the world are also the biggest fans. They use Shazam every day to explore new music, and for the first time ever, their fans can share in those moments as they happen,” said...

  • Facebook to partner with Cell C for free internet in SA

    It was only a matter of time before Facebook launched its free internet service in South Africa, but it can now be confirmed that its launch partner for the service will be Cell C, the country's third-largest mobile operator. The service, aimed primarily at emerging markets, was first announced as far back as 2013 and has already been rolled out in a number of other African countries, including Malawi, Tanzania, Kenya, and Ghana. According to technology news site TechCentral, the deal is an extension of Cell C's strategy of reaching out to over the top (OTT) players. The company...

  • 7 massive ways mobile has changed brand awareness on social

    Back in 2013, Twitter indicated that about 60% of its active users, who are over 200 million, access the platform through a mobile device. Google has also indicated that a huge chunk of its users are on mobile devices. Perhaps this is the reason mobile friendly sites from April 21, 2015 were to start ranking better in Google. Obviously, every huge and small business is realising how important mobile device users are and the future of web usage will be theirs. Social media use on mobile comes with a lot of benefits. You don’t need diverse types of...

  • Social media, messaging apps driving global mobile money adoption

    It's hardly news that mobile is important to emerging economies. Stories of those countries lepfrogging older technologies have been told so many times that they can sometimes seem tired. But when you stop and think about it, even the rise of mobile money and marketing in these markets has been nothing short of remarkable. For instance, the latest report from global trade body Mobile Ecosystem Forum (MEF), shows that 69% of mobile...

  • Our mobile future will be driven by WiFi

    If you live in a place where mobile data is at a premium, then you'll know all too well how important WiFi access is. It should come as a relief then to learn that WiFi networks will carry almost 60% of smartphone and tablet data traffic by 2019, reaching over 115 000PB (Petabytes) by 2019. That's compared with under 30 000PB this year -- representing almost a four-fold increase. That's according to new insights from Juniper Research. The research also found that global mobile data traffic generated from devices including smartphones, feature phones and tablets forecast to exceed 197...

  • Why are children driving touch screen sales?

    Renowned educator, Maria Montessori once said, “The hands are the instruments of a man’s intelligence.” Given that she lived around the turn of the 20th Century, it’s safe to assume she wasn’t referring to using one’s hands as the instruments with which to operate touch screens. However, as touch technology becomes increasingly ubiquitous in our lives, and even more so in the lives of our children, it is worth exploring why children are so drawn to it and the impact it has on their intelligence – both academic and social – as well as their safety. We've seen big growth...

  • Why you should consider replacing airtime giveaways with sponsored call marketing

    Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It’s an instant reward that the majority of consumers consider rather valuable – much more valuable than coupons that they may or may not redeem before they expire. Now there’s an even more effective mobile marketing tool on the market. It’s called sponsored call marketing – and it’s much more powerful than its predecessor. Sponsored call marketing enables brands to give away the same amount of free talk time, but with some powerful additional benefits to the brand. Tell your brand story before their...

  • Your move Apple Music: Spotify completes new funding round

    Spotify just closed its latest financing round, a day after Apple launched Apple Music. TeliaSonera, a Swedish mobile network operator company, had bought a stake in Spotify. The compnay has announced that it it is investing US$115-million for a 1.4% stake. This round values Spotify at around US$8.2-billion. “We’ve set-out to create a New Generation Telco where innovation is key to our success. Spotify is a great company, loved by customers and with a world class take on innovation I’m excited to join Spotify’s journey as investor and key partner”, says Johan Dennelind, President and CEO, TeliaSonera. Read more: Apple...

  • Messaging traffic is exploding but it’s making less money than ever

    If you want to message someone today, you're not exactly short on options. Where you would once have been limited to SMS and then MMS, today there are a plethora of apps available to smartphone users. Thing is, while those apps have more people messaging than ever before, the space as a whole is battling to make money. According to Juniper Research, the global mobile messaging market will decline from US$113.5-billion in 2014 to US$112.9-billion in 2019, a reduction of US$600-million. In the same period mobile messaging traffic is set to double by 2019. That increase is set to be...

  • New study reveals long form’s where it’s at when it comes to mobile video

    Anyone who's watched the space over the past few years knows that mobile video is big and only getting bigger. Until now though, the prevailing logic has been the kind of content that does well on mobile is short and aimed at people on the go. While that may have once been true, a new study shows that we're increasingly happy streaming longer-form content. According to the study, conducted by the Interactive Advertising Bureau (IAB), more than a third of the people surveyed watch videos that are five-minutes or longer on their phones daily or more frequently. Unsurprisingly the people...

  • South Africans are increasingly miffed with their mobile operators

    If you find yourself increasingly annoyed with your mobile operator, then you can at least take solace in the fact that you're not alone. A new study released today shows that South Africans are increasingly dissatisfied with their mobile operators, with one notable exception. The study, conducted by the South African Customer Satisfaction Index (SAcsi), surveyed 2 195 randomly selected customers of Vodacom, MTN, Cell C and a category called “Other”, which includes Telkom Mobile. With the exception of Cell C which showed a small improvement, each of the brands received lower scores than last year. Despite causing...

  • Uber is testing a cash payment option in Nairobi

    Uber has launched a cash payment system in Nairobi, Kenya. Uber has been operating with a credit card-based system, a strategy that made sense in the US and other mature markets. But the moment the private driver hailing app started operating in emerging markets, it needed to adopt a different strategy. It is for this reason that the company has adjusted it payment options. Uber’s cash payment began in India and now has branched into Kenya. Launching in Nairobi is a move into the unbankable African market. Last week, Uber announced its plans about its cash payment option, stating that...

  • iStore iPhoneography competition now open

    The iStore's iPhoneography competition is back and you can enter now. Apple has launched two campaigns to showcase the camera prowess of the iPhone 6 and 6 Plus. The first was photographs and the second was, released a few days ago, videos. This competition continues on this and you can be part of it. The competition is adjudicated by iStore and it is now in its fifth year. Entries are opened now and will close on 28 August 2015. That means there is still plenty of time for budding photographers to take photos, as many as you can until you...

  • FNB confirms mobile network plans

    This has been coming for a while. South African banking giant FNB has confirmed plans to launch its own mobile network, with SIM cards set to be issued to its customers. The move comes after months of speculation and is just the latest attempt by the bank to diversify outside of its traditional banking products. Currently FNB offers ADSL and 3G data rewards through its FNB Connect offering, which will now be expanded to include mobile voice and data products. The bank is already established in the telecommunications space with over 2 million customers topping up with airtime...