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When civil engineer Justin Coetzee took a position as a public transport planner, he decided to leave his car parked at home and started taking the train to work in the morning. His daily route opened his eyes to the inconsistency of railway transport in his hometown of Cape Town, and in South Africa as a whole.The given timetable is unreliable. Commuters do not know when they will get to work or arrive home, nor are they privy to ...
It’s time to take that last step and go mobile. Your competition is already there with nice, neat, accessible and entertaining blogs. Just because you’re online doesn’t mean your readers are compelled to visit you from their smartphones. You have to make it simple and enjoyable for them.Why go mobile?There is a reason people use mobile apps instead of opening clunky browsers on their phones and looking up information as they would on a desktop computer. People turn to mobile ...
As media consumption habits change, so must the habits of anyone wanting to be found online change with them. As of 2012, the vast majority of online advertisers in the US are shifting their budgets to mobile and video because this is where most people consume their online media.This is what the US market looks like across the digital landscape for 2012 :According to a study by eMarketer; almost half of all US advertisers (49%) planned on boosting ...