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Mobile

  • 6 things adland needs to know about SA’s smartphone space

    Cheap smartphones are reshaping consumer behaviour in South Africa faster than many realise. Here’s how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers. Most marketers understand that their customers in the higher band of the Living Standards Measure (LSM) are digitally enabled and mostly mobile in their behaviour. But fewer don’t yet quite appreciate how quickly smart devices that cost R500 or less are sparking a smartphone revolution among people who were previously too poor to access the Internet. Thanks to entry level Android smartphones and tablets from MTN, Vodacom...

  • Spotify introduces adaptable songs for runners, videos and audio clips

    Spotify has introduced its coolest feature yet. From now on, runners can listen to music that adapts to the speed of their running. Spotify Running, according to the company, allows runners never to miss a beat. This feature is one of the many that Spotify introduced yesterday. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day” the company said. To make up the product, Spotify, says that it teamed up DJs and composers to create music...

  • Worldwide mobile data usage expected to double over the next four years

    According to a new research by Juniper Research, data mobile traffic generated by smartphones, featurephones and tablets will double over the next four years, approaching 197 000 Petabytes by 2019. The research estimates that 41% of all mobile data traffic will be carried over cellular networks by the same year. The rest of the data traffic will be offloaded via Wi-Fi networks which the research points out as a major player in data usage. The consumption by mobile users will continue to rise, impacted heavily by the rise in 4G adoption and factors such as HD video usage. Video already...

  • Mobile payments: leaving your wallet at home suddenly doesn’t seem so weird

    It’s Saturday morning. The day is beautiful and you decide to go for a jog. You plug the headphones into your phone and hit the open road. Halfway into the run, you get thirsty and decide to stop at a nearby coffee shop to grab something to drink. You reach into your pocket to grab your wallet, but of course you left it at home… If it was 1998 – or even a couple of years ago – you might’ve had a problem. Today, however, with mobile point-of-sale (POS), you can pay with your phone. A recent report by Berg...

  • Banking Africa’s unbanked — time for a reality check

    Plenty of progress has been made on increasing the size of Africa's banked population. The trouble is, from the amount of noise that is made about the topic, you would be forgiven for thinking we had fixed the problem when we really haven’t. According to the World Bank, today, 62% of the world’s population has a bank account. In 2011 that figure was 51%. In three years, 700 million people became “banked” in some way, and the number of “unbanked” individuals dropped 20% to two billion adults. Much of this progress was attributed to mobile money. Mobile money is clearly a...

  • Mobile adspend set to top $105bn by 2019

    It's difficult to overstate the importance of mobile. According to GSMA, there are currently around 3.6-billion unique mobile subscribers around the globe, with another billion expected to be added by 2020. By the time that happens, Sub-Saharan Africa alone is expected to have more than half a billion mobile subscribers. With that growth comes opportunity, especially in mobile advertising, which is expected to worth US$105-billion by 2019. That's according to a new paper by Juniper Research, which suggests that as mobile adspend tops the US$100-billion mark, it will also account for 44% of worldwide digital adspend around. The...

  • China sees its first smartphone shipment decrease in six years

    According to International Data Corporation (IDC), smartphone shipments in the last quarter decreased for the first time in six years in China, one of the largest and most contested markets in the world. IDC’s latest Mobile Phone Tracker shows that China’s smartphone market decreased by four percent year-on-year. The market decreased by eight percent quarter on quarter. IDC says that in the first quarter of 2015, about 98.8-million units were shipped. The IDC report also echoes Apple’s financial result a few weeks ago which showed that iPhone 6 and iPhone 6 Plus are the most shipped smartphone in China....

  • 5 ways to keep your mobile devices secure

    It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into. In fact, data theft and the hacking of business networks is actually on the rise. More and more of these attacks are originating with lost, stolen, or hacked mobile devices. This is compounded because many business IT departments still aren't sure of how to properly secure phones and tablets, or don't place a high priority on locking down these devices. How can you keep your employees' mobile devices safe? Here are five...

  • Mobile marketing’s consumer success shows why it has massive B2B potential

    The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must be observed. When brands speak to customers, their main priority is to grab those customers’ attention, so they tend to drop the formalities. This is why business-to-consumer (B2C) marketing tends to be more playful in tone than business-to-business (B2B) marketing, where the need for decorum is given more weight. Mobile marketing exemplifies this unspoken rule. Texting has been adopted far more in B2C conversations than B2B, which may be because the mass adoption of the...

  • Uber’s $3bn bid for Nokia’s Here Maps is the one you want to be successful

    According to the New York Times, Uber is rumoured to have put a bid for Here, Nokia’s mapping product. This is great news, not just for Uber but for the Uber user. Amongst its shortcomings, Uber’s mapping is shoddy at best. Often Uber drivers wonder off into the wild, heading in the wrong direction, when the pickup location had been clear and showed the right location on the user’s mobile device. Going up against Uber though is a consortium including German carmakers such as BMW, Mercedes-Benz, and Audi and Baidu, China's biggest search engine. Facebook announced a partnership with...

  • The Snapscan effect: how mobile payments made QR codes relevant in South Africa

    Flash back a few years and things weren't looking great for QR codes. The Matrix barcode, first designed for the automotive industry in Japan, had its supporters to be sure, but the idea that they were largely a total crock seemed to increasingly be the consensus. Over the last year however, that's changed in South Africa, largely thanks to mobile payment apps like SnapScan. According to new research from technology research company World Wide Worx, the format first took off in the country thanks to BlackBerry Messenger, where it became the quickest way to add a friend. In the...

  • Google confirms mobile has overtaken desktop search in 10 markets

    Google has revealed that mobile search has overtaken desktop in more than 10 countries, highlighting just how vital smartphones have become to our daily ability to function. Consumers, particularly on mobile devices, Google says, now have higher expectations than ever before. The company states that consumers on mobile devices “want everything right, and they want everything right away” and this requires marketers to answer to consumer’s needs in the moment. Hardly surprising then that the internet giant made mobile visibility one of the most important factors in its search algorithm. Google further explains that its investment in mobile is...

  • Facebook introduces a way to share less personal data with third-party apps

    Facebook, the biggest miner of people’s data, introduced a year ago, a way to limit how much personal data third-party apps have access to. Apps then had until 30 April 2015 to change to the new settings. The new version of Facebook login has better privacy controls. It allows users to choose which information they want to share. Signing into an app via Facebook is convenient until one becomes cognizant that third-party apps are not pointlessly asking access to one’s Facebook but are actually digging through the minefield of data and obtaining it for whatever reason. It is no...

  • Samsung reclaims throne from Apple, ships 83.2m units in Q1 2015

    Samsung might have posted less than impressive financial results for its first quarter but it would appear that it's not all gloom for the company. According to the latest research by Strategy Analytics, Samsung has reclaimed the smartphone shipments crown in the first quarter of 2015. Going by the latest figures, smartphone shipments saw a growth of 21% in globally, reaching 345-million units in the first quarter of 2015. In this quarter, Samsung overtook Apple to reclaim the title of the world’s largest smartphone vendor by volume. The South Korean company shipped 83.2-million smartphones in total worldwide and captured 24% market...

  • Evernote introduces more affordable premium plans

    Online workspace provider Evernote has rolled out a new pricing plan. The new plans are Basic, Evernote Plus and Evernote Premium. Basic is free, and the company says that though it is free and has limitations, it is nothing that would slow an early user. Evernote Plus is one of the new plans and costs US$2.99 per month US$24.99 per year. The tier has 1GB monthly uploads, allows for offline access to notes on mobile, passcode lock, and has the ability to automatically turn emails into notes in Evernote. The other new tier is Evernote Premium which has unlimited uploads and is...